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All Journal Journal of Social Entrepreneurship Theory and Practice
Perono, Irvin
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Social Sciences

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Selected Social Media as a Digital Platform and its Perceived Value Among Small Businesses Marco, Millecent; Nisnisan, Ma. Erika; J. Perez, Fitzgerald; Perono, Irvin
Journal of Social Entrepreneurship Theory and Practice Vol. 3 No. 1 (2024): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/jsetp.v3i1.1954

Abstract

Small businesses play a crucial role in the global economy, and they often operate with limited resources. Social media can be a game changer, providing a cost-effective way to reach a wider audience. The objective of this study is to establish the most widely used social media in terms of its perceived value.  This study employed quantitative analysis. A self-designed survey questionnaire was used with a Cronbach’s alpha of 0.80. A total of 21 statements were included in the self-made questionnaire on social media factors (cost consumption, brand awareness, attractiveness and accessibility) and perceived value (revenue, customer satisfaction and customer retention). A total of 380 respondents who are small business owners in Metro Manila, Philippines participated in the study and were selected using simple random sampling. Descriptive statistics and Pearson’s chi-square tests were used to establish the results and hypotheses of the study. Among the three social media platforms used, Facebook was the most preferred for its perceived value and effectiveness. Social media use as a digital marketing tool was significantly correlated with perceived value in terms of revenue, customer satisfaction, and customer retention; however, the only meaningful correlation found was between attractiveness and business ownership. The results of this study will help small business operators create marketing strategies to attract more consumers, which will lead to an increase in sales and revenue in the future. In addition, the results can be used as a basis for small businesses to attract more customers by utilizing different social media platforms.
Employee Engagement and Corporate Sustainable Practices: Insights from Selected F&B Manufacturing Industry Employees Gonzales, John Christian; Renomeron, Carla Jiselle; Perono, Irvin; Jimenez, Princess Khayle
Journal of Social Entrepreneurship Theory and Practice Vol. 4 No. 1 (2025): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/jsetp.v4i1.3231

Abstract

Corporate sustainability is increasingly becoming a strategic priority in the food and beverage (F&B) industry, where businesses are under growing pressure to integrate responsible practices without compromising profitability. This study examines the relationship between corporate sustainability practices and employee engagement in Metro Manila's F&B sector. Specifically, this study’s objective aims to assess how sustainability initiatives influence the development of a sustainable culture by analyzing their impact on long-term company growth, organizational procedures, and employee personal behaviors. The research tests the hypothesis: Ho: There is no significant relationship between employee engagement and corporate sustainability practices. Using simple random sampling, data were collected from 385 employees across the industry. Employee engagement was assessed through six dimensions: quality of life, work, people, opportunities, rewards, and company practices. Sustainability practices were categorized into environmental, economic, and social pillars. Descriptive statistics were used to summarize findings, while Spearman’s Rank correlation determined the strength of the relationship. Results revealed high levels of both employee engagement and corporate sustainability practices. A significant moderate positive correlation was found, rejecting the null hypothesis and confirming that sustainability practices are meaningfully linked to employee engagement. These insights underscore the importance of embedding sustainability in business strategies, not only for environmental and social impact but also for enhancing employee motivation and retention. The study provides HR practitioners and decision-makers with a basis for developing targeted programs that align sustainability with workforce engagement, ultimately supporting sustainable growth in the F&B sector.
Co-Authors Gonzales, John Christian J. Perez, Fitzgerald Jimenez, Princess Khayle Marco, Millecent Nisnisan, Ma. Erika Renomeron, Carla Jiselle