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All Journal Semantik: Journal of Social, Media, Communication, and Journalism
Rahma, Fadilah Annisa
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Computer Science & IT Environmental Science Social Sciences

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Cultural Powerful Youth: Interconnection of Local Wisdom and Cultural Industries through the MIC Strategy at the Sekaten Ceremony Rahma, Fadilah Annisa
Semantik: Journal of Social, Media, Communication, and Journalism Vol 1 No 2 (2023): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v1i2.11039

Abstract

Maximizing the cultural potential exists in the DIY region,especially Kraton as a culture-based tourist destination, requires collaboration between government, private sector and local communities. Media Communication as a alternative pillar for developing the promotion of culture to the international to penetrate imaginary cultural boundaries. (Mele,Cantoni,2017). The elements of tourist destinations Kraton are quite complete,friendliness,full-value and upholding local culture are the main attractions for local and international tourists. Through the good cooperation,The Sekaten ceremony will stand strong amidst the onslaught of foreign culture by empowering youth, because it has great potential cultural sector in the digital era.The strategy in this research uses integrated marketing communications (IMC) by combining advertising,direct sales marketing,public relation and digital marketing. This research aimed to find out the potential of youth in cultural promotion and developing it in the challenges of modern era to international.Using literature search methods and direct interviews studies,this research presents data integrated between creative and cultural industries. The results of this research show that youth agents are not only connoisseurs of the cultural market,but more than that; who have penetrated the boundaries of unconsciousness the hyperreality stage and initiated the birth of creative cultural industry
Therapeutic Communication in Forming Corporate Culture for Work Stress Management at PT. Astra Internasional Rahma, Fadilah Annisa; ÔÇÿUyun, Zafirah Quroatun; Sanjaya, Andreas Ryan
Semantik: Journal of Social, Media, Communication, and Journalism Vol 3 No 1 (2025): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v3i1.15591

Abstract

The study aims to identify the role of therapeutic communication techniques in shaping a corporate culture that supports work stress management through a systematic literature review. As emphasized by Schein (2021), an effective organizational culture is built through communication patterns that are consistent with the company's core values. The study findings revealed that the implementation of therapeutic communication techniques - which include an empathetic approach, active listening, and supportive responses - in corporate culture can significantly reduce symptoms of work stress, including anxiety and burnout (Workplace Mental Health Institute, 2023). Organizations with an open communication culture that adopt therapeutic communication principles tend to have higher levels of employee resilience at PT. Astra (Gallup, 2022). As stated by Miller and Chen (2022), the integration of therapeutic communication techniques into daily management practices not only improves employee psychological well-being but also contributes to increased overall organizational productivity. This study provides several practical implications, including: (1) the importance of integrating therapeutic communication principles into internal communication policies, (2) the need for management training that focuses on developing empathetic communication skills, and (3) the design of employee well-being programs based on a therapeutic communication approach. This finding reinforces SHRM's (2022) view of the crucial role of communication culture in creating a healthy and productive work environment.
Co-Authors Andreas Ryan Sanjaya, Andreas Ryan ÔÇÿUyun, Zafirah Quroatun