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All Journal Digital Innovation : International Journal Of Management JPM (Jurnal Pengabdian Masyarakat) Ruwa Jurai
Jogi Putra Maulana
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Decision Sciences, Operations Research & Management Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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SOSIALISASI & PEMANFAATAN TANAMAN OBAT KELUARGA BAWANG DAYAK BAGI KELOMPOK WANITA TANI KAMPUNG NEGARA HARJA KABUPATEN WAY KANAN Rizqi Bonar S. Pakpahan; Wafieq Bidzikrul Hartofa; Chytya Ike Ratu Ardila; Jogi Putra Maulana; Nabila Arnelis Julian; Adelia Putri Prameswari; Meza Difia Syaffanaztiti; Aryan Danil Mirza. BR
JPM (Jurnal Pengabdian Masyarakat) Ruwa Jurai Vol. 9 No. 2 (2024): JURNAL PENGABDIAN MASYARAKAT RUWA JURAI
Publisher : FK Unila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpmrj.v9i2.3396

Abstract

Kegiatan pengabdian masyarakat ini terdiri dari sosialisasi dan implementasi program penanaman tanaman obat keluarga, dengan fokus pada bawang dayak, di kalangan kelompok tani wanita di Kampung Negara Harja, Kab. Way Kanan. Tujuan utama pengabdian ini adalah meningkatkan pemahaman, keterampilan, dan partisipasi aktif kelompok tani wanita dalam mengelola dan memanfaatkan tanaman obat keluarga sebagai aspek penting dalam pemeliharaan kesehatan masyarakat lokal. Kegiatan Pengabdian masyarakat ini melibatkan serangkaian aktivitas yang terstruktur, meliputi sosialisasi, pelatihan, pendampingan, dan evaluasi berkala. Tahap sosialisasi dirancang untuk memberikan pemahaman yang mendalam kepada masyarakat tentang nilai tambah bawang dayak, baik dari perspektif kesehatan maupun ekonomi. Sementara pelatihan difokuskan pada teknik penanaman, perawatan, dan pengolahan hasil tanaman obat keluarga. Pengabdian masyarakat ini memiliki implikasi penting dalam pelestarian kearifan lokal terkait pemanfaatan Tanaman Obat dan pengembangan sistem kesehatan berbasis masyarakat. Hasil yang diharapkan adalah peningkatan ketersediaan Tanaman Obat di tingkat rumah tangga, peningkatan pengetahuan masyarakat tentang khasiat tanaman obat, serta kontribusi terhadap ketahanan pangan dan kesehatan masyarakat.
Analysis of Businnes Strategy in Bussiness Zozo Garden Bandar Lampung City with SWOT Matrix Approach Jogi Putra Maulana; Muslimin Muslimin
Digital Innovation : International Journal of Management Vol. 3 No. 3 (2026): July: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i3.747

Abstract

The food and beverage industry in Indonesia has experienced rapid growth, leading to increasingly intense competition among cafés and restaurants and requiring businesses to formulate effective strategies to sustain competitiveness and long-term growth. This study aims to analyze the business strategy of Zozo Garden Coffee & Eatery, a garden-themed café located in Bandar Lampung, Indonesia, by evaluating its internal and external environments and identifying the most appropriate strategic priorities. A qualitative case study approach was employed using purposive sampling involving the owner, customers, and an industry expert as informants. Primary data were collected through observations, semi-structured interviews, and documentation, while secondary data were obtained from relevant literature. The collected data were analyzed using the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Internal–External (IE) Matrix, SWOT Matrix, and Quantitative Strategic Planning Matrix (QSPM). The results show that Zozo Garden achieved an IFE score of 3.10 and an EFE score of 2.84, positioning the company in Cell IV (Grow and Build) of the IE Matrix. The QSPM analysis identified the SO1 strategy as the top priority with a Total Attractiveness Score (TAS) of 3.99, emphasizing digital marketing enhancement, brand differentiation, and customer experience improvement. The study concludes that growth-oriented strategies supported by continuous operational improvement are essential for strengthening competitiveness and ensuring long-term business sustainability.
Co-Authors Adelia Putri Prameswari Aryan Danil Mirza. BR Chytya Ike Ratu Ardila Meza Difia Syaffanaztiti Muslimin Muslimin Nabila Arnelis Julian Rizqi Bonar S. Pakpahan Wafieq Bidzikrul Hartofa