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All Journal JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI
Wiranatha , Anak Agung Putu Agung Suryawan
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Agriculture, Biological Sciences & Forestry Chemistry Immunology & microbiology Industrial & Manufacturing Engineering

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Analisis Kepuasan Konsumen Terhadap Kualitas Produk Dan Pelayanan ACK Fried Chicken Di Banjar Dinas Latu Sari Abiansemal Tuningrat, Ida Ayu Mahatma; Wedhana, Ida Bagus Gede Dika; Wiranatha , Anak Agung Putu Agung Suryawan; Hartiati, Amna
JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI Vol 13 No 3 (2025): September
Publisher : Department of Agroindustrial Technology, Faculty of Agricultural Technology, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JRMA.2025.v13.i03.p03

Abstract

The abundance of fast-food restaurants has led to competition in the quality of products and services offered, including at the ACK Fried Chicken Latu Sari fast-food restaurant. The purpose of this research is to analyze the level of consumer satisfaction with the product and service quality of ACK Fried Chicken Latu Sari and to determine the attributes of product and service quality that need to be improved or maintained by ACK Fried Chicken Latu Sari. This research was conducted through literature study, interviews with the owner of ACK Fried Chicken Latu Sari, and distributing questionnaires to 90 respondents. Then, the data results in this study were analyzed using the Importance Performance Analysis (IPA) method. The research results show that the attribute with the highest level of suitability for product quality is the attractive presentation/plating at 103.5%, and the lowest attribute is the price of the food in relation to its quality at 97.02%. Meanwhile, the attribute with the highest level of suitability for service quality is the availability of facilities (toilet, smoking area, wifi) at 101.8%, and the lowest attribute is customer comfort while at ACK Fried Chicken at 97.00%.
Brand Switching Konsumen Restoran Mie Pedas Di Kecamatan Denpasar Barat Wijaya, Putu Teddy Bagas; Yoga, I Wayan Gede Sedana; Wiranatha , Anak Agung Putu Agung Suryawan; Sadyasmara, Cokorda Anom Bayu
JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI Vol 13 No 3 (2025): September
Publisher : Department of Agroindustrial Technology, Faculty of Agricultural Technology, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JRMA.2025.v13.i03.p05

Abstract

Spicy noodle restaurants succeeded in capturing consumer attention by offering uniquely flavored noodles distinctive. The objective of this study are to identify the characteristics of consumers of spicy noodle, to analyze brand switching behavior in the spicy noodle market from the present time up until the fifth year, and to determine the long-term market share equilibrium of various spicy noodle brands in the West Denpasar District. The method employed is the Markov Chain analysis, processed using Microsoft Excel 2021. The sample size was determined using the Cochran formula, resulting in 100 respondents. The findings indicate that the majority of respondents who consume spicy noodle products are female, predominantly aged between 21–25 years. Approximately 54% of respondents are students with monthly expenditure on food ranges between IDR 100,000 and IDR 999,000, with an average consumption frequency of 2–3 times per month. In the first year (2025), the market share of spicy noodle brands was distributed as follows: Mie Kober (19%), Mie Gacoan (49%), and Wizzmie (32%). In the second year (2026), Mie Kober and Mie Gacoan experienced a decline in market share to 16.72% and 44.31% respectively, while Wizzmie saw an increase to 38.97%. In the third year and subsequent periods, fluctuations in market share occurred across all brands, in which the market shares in the fifth year (2029) are Mie Kober (14.83%), Mie Gacoan (41.82%) and Wizzmie (43.36%). The market shares are projected to stabilize by the 11th year, with Mie Kober at 14.67%, Mie Gacoan at 41.69%, and Wizzmie at 43.65%
Co-Authors Amna Hartiati I W.G. SEDANA YOGA Ida Ayu Mahatma Tuningrat, Ida Ayu Mahatma Sadyasmara, Cokorda Anom Bayu Wedhana, Ida Bagus Gede Dika Wijaya, Putu Teddy Bagas