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Komunikasi Dakwah dalam Transformasi Sosial: Analisis Sosiologis Metode Komunikasi Syekh Yusuf Al-Makassari dan Adaptasinya di Era Digital Ijjas
Interaction: Jurnal Sosiologi Komunikasi Vol 1 No 2 (2025): Transformasi Komunikasi dalam Masyarakat: Negosiasi Identitas, Budaya, dan Teknol
Publisher : Danudirja Setyabudi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64271/12r5gw98

Abstract

This study analyses the communication patterns of Sheikh Yusuf al-Makassari (1626-1699) from a sociological perspective and their relevance to the transformation of contemporary communication. Using qualitative methods with an interpretive sociological approach, this study examines how Sheikh Yusuf's communication strategies in a pluralistic society succeeded in creating social change. The findings show that Sheikh Yusuf used three communication models: (1) adaptive-contextual communication through a hikmah approach, (2) persuasive-empathetic communication through mau'idzah hasanah, and (3) dialogical-participatory communication through mujadalah. This study found that Sheikh Yusuf's da'wah communication patterns underwent a transformation in the digital era, but still maintained the basic principles of humanistic and non-coercive communication. The contribution of this study is identifying effective da'wah communication models in pluralistic societies as an alternative to extreme da'wah communication on social media.