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All Journal Interdisciplinary Explorations in Research Journal (IERJ)
Hosna SH. MH. , Dr. Hj. Asmak Ul
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Religion Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Hukum Pemalsuan Merek pada Tiktok Shop Kenjiroh, Benny; Hosna SH. MH. , Dr. Hj. Asmak Ul
Interdisciplinary Explorations in Research Journal Vol. 3 No. 1 (2025)
Publisher : PT. Sharia Journal and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ierj.v3i1.944

Abstract

Brand counterfeiting on e-commerce sites such as TikTok Shop is a significant legal issue. The TRIPS Agreement governs protection at a global level. The purpose of this research is to examine the legal framework and its legal consequences for actors, the original owner of the mark, and consumers. The research found law enforcement issues due to the cross-border nature of e-commerce. This research utilizes a qualitative approach and descriptive analysis. Brand owners and consumers receive better protection, while perpetrators receive civil and criminal sanctions. Recommendations include improving e-commerce, government cooperation, and consumer training.
Co-Authors Kenjiroh, Benny