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All Journal ALSYSTECH Journal of Education Technology International Journal of Humanities, Education, and Social Sciences
Yerima, Abel
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Religion Humanities Computer Science & IT Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences

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Newspaper Reading Patterns in the Era of Social Media Among Mass Communication Students of Chukwu Odumegwu Ojukwu University (COOU) Igbariam, Anambra State Adikuru, Chinonso Chinaemerem; Shadrach, Idi; Yerima, Abel
International Journal of Humanities, Education, and Social Sciences Vol 3 No 3 (2025): International Journal of Humanities, Education, and Social Sciences
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijhess.v3i3.7538

Abstract

This study investigates the newspaper reading patterns of Mass Communication students at Chukwu Odumegwu Ojukwu University (COOU), Igbariam, with particular emphasis on frequency of readership, gratifications sought, preferred formats, and the influence of social media on newspaper consumption. Employing a descriptive survey research design, data were collected from a sample of 192 students using a structured online questionnaire. The findings reveal that newspaper readership among the students is generally infrequent, with most respondents engaging in occasional reading of traditional print newspapers. Key motivations for newspaper consumption include entertainment, relaxation, and the desire to stay informed. However, a notable shift toward online newspaper formats was observed, driven by factors such as convenience, accessibility, and ease of navigation. The study also establishes that social media platforms significantly influence students' information-seeking behavior, often serving as alternatives to traditional and online newspapers. These trends suggest a growing reliance on digital platforms for news consumption among university students. In light of these findings, the study recommends that newspaper publishers adopt integrated social media strategies to strengthen their digital presence, diversify content to address both entertainment and in-depth news preferences, and that communication curricula be enhanced with media literacy components to foster critical engagement with news content across platforms. Keywords: Newspaper Readership; Social Media Influence; Digital News Consumption; Mass Communication Students; Media Literacy
Public Exposure and Response to Environmental Sanitation Messages on Adamawa Broadcasting Corporation (ABC) Radio Yola, Adamawa State Umar, Gaya Kaltume; Yerima, Abel; Graham, Abel Billy
ALSYSTECH Journal of Education Technology Vol 4 No 1 (2026): ALSYSTECH Journal of Education Technology
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsystech.v4i1.7539

Abstract

This study examined public exposure to and responses toward environmental sanitation messages broadcast by Adamawa Broadcasting Corporation (ABC) Radio within Yola Metropolis, Adamawa State. Using a survey research design, a sample of 399 respondents was drawn from a population of 371,038 residents based on Taro Yamane’s formula. The findings reveal relatively low levels of exposure to sanitation-related messages aired on ABC Radio. While the credibility of these messages was perceived as moderate, the study identified limited behavioural compliance with recommended sanitation practices, including proper waste disposal and participation in community clean-up efforts. The weak response was attributed to infrastructural deficits such as inadequate waste disposal facilities, irregular waste collection, and weak enforcement of existing sanitation regulations. The study concludes that message exposure alone is insufficient to drive behavioural change without supporting environmental infrastructure and enforcement mechanisms. It recommends that ABC Radio increase the frequency and appeal of its environmental programmes by integrating more interactive and engaging formats, such as talk shows, street vox pops, drama skits, and listener call-in segments, to enhance public engagement and responsiveness.
Co-Authors Adikuru, Chinonso Chinaemerem Graham, Abel Billy Shadrach, Idi Umar, Gaya Kaltume