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All Journal Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Management Risiko dan Keuangan
Bintang Nurrama Putra
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Decision Sciences, Operations Research & Management

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Financial Literacy and Technology Advancement: Triggers of Gen Z's Crypto Investment Interest Bintang Nurrama Putra; Ratnawati, Kusuma
Jurnal Management Risiko dan Keuangan Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmrk.2025.04.2.04

Abstract

Purpose –  This study aims to analyze the influence of financial literacy and technological advances on the interest in investing in cryptocurrency assets among Generation Z in Malang City.    Design/methodology/approach –  This explanatory quantitative research collected data from 153 respondents selected through purposive sampling using questionnaire-based instruments. Data were analyzed using Partial Least Squares – Structural Equation Modeling (PLS-SEM).   Findings – The results show that both financial literacy and technological advances have a positive and significant effect on the interest in investing in cryptocurrency assets among Generation Z.   Originality/value – This study highlights the combined role of financial literacy and technological accessibility in shaping cryptocurrency investment interest, providing insights for financial institutions, regulators, and digital investment platforms.
The Role of Consumer Ethnocentrism, Cultural Sensitivity, and Imported Product Judgement on Intention to Purchase of Indonesian Domestic Rr Ayu Firdausiah Firdausiah; Bintang Nurrama Putra; Raihan Salsabila
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v5i2.39908

Abstract

Conflict events involving Israel often trigger significant social and political reactions in various countries, including Indonesia. Amid global concerns over humanitarian issues, Indonesians often show their solidarity through various actions, one of which is the boycott movement against foreign products that are considered to support Israel. This study aims to identify and examine the influence of cultural sensitivity, consumer ethnocentrism, and valuation of imported products on the intention to buy local products in the context of developing countries, especially Indonesia. The population of this study consists of individuals who are familiar with both local products and foreign brands. The sample specifically focuses on consumers who have an interest in supporting local fashion brands or MSME fashion businesses. The number of samples in this study was 201 respondents. The sampling technique used was purposive sampling. Furthermore, the data analysis method used a Structural Equation Model (SEM) with a Partial Least Squares (PLS) approach. The results show that consumer ethnocentrism drives the purchase intentions for domestic products but does not affect the valuation of imported products judgment, while cultural sensitivity affects the positive valuation of imported products without impacting consumer ethnocentrism. Imported products' judgment also does not affect the purchase intention of domestic products.
Co-Authors Kusuma Ratnawati Raihan Salsabila Rr Ayu Firdausiah Firdausiah