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Rahmadian, Reihan
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Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Business Plan Design for a Culinary MSME: A Case of Mojo 94 Catering Rahmadian, Reihan; Ismail, Taufiq
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.21

Abstract

This qualitative research aims to design business development strategies for Mojo 94 Catering, a local catering business in Batu City that still relies on word-of-mouth promotion and lacks a structured financial system. By applying market penetration and market development strategies, this study seeks to identify market expansion opportunities through social media optimization and improvements in managerial and operational systems. Data were collected through observation, interviews, and document studies. The analysis results show that implementing digital marketing strategies and improving the financial reporting structure can enhance the business's competitiveness. In addition, the financial projections indicate a positive investment feasibility, as reflected in favorable IRR, NPV, and payback period indicators. This business plan is expected to serve as a reference for Mojo 94 Catering in making strategic decisions and enhancing the long-term sustainability of the business.
Co-Authors Taufiq Ismail