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All Journal Attractive : Innovative Education Journal Jurnal Pengabdian Masyarakat (ABDIRA)
Sapari, Lili S. J.
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Aerospace Engineering Computer Science & IT Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Analisis Strategi Pemasaran untuk Peningkatan Volume Penjualan Produk Kuliner Khas Korea Selatan (Studi Kasus pada Holdak Sorong) Kastanya, Reyza Sherina Putri; Sapari, Lili S. J.; Maryen, Andrei
Attractive : Innovative Education Journal Vol. 4 No. 3 (2022): Attractive : Innovative Education Journal
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/aj.v4i3.502

Abstract

The purpose of this study is to analyze the marketing strategy that has been implemented by Holdak to increase its sales volume. In this study, it was analyzed using data collection methods, namely by observation, and interviews. Based on the results of the analysis that has been carried out by Holdak, it can be concluded that. Holdak's marketing strategy aims to introduce Korean food in Indonesia. Holdak also designs orders using attractive but still informative designs from social media such as Instagram, Facebook, WhatsApp and print media such as brochures and banners. Holdak has also developed a promotional mix in the form of sales promotions, internet marketing on social media, collaborated with various organizations such as Go-Food, and GrabFood, as well as conducting transactions through BCA and Mandiri EDC machines, and Shoppe and QRIS in order to make it easier in terms of payments, as well as helping in increasing sales volume Keywords: Analysis Marketing Strategy, Increasing Marketing, Selling Product Kuliner
Pengaruh Kepemimpinan Terhadap Kinerja Pegawai Pada Kantor Distrik Kais Darat Kabupaten Sorong Selatan” Kenna, Yohanes M.; Clan, Edward; Sapari, Lili S. J.
Attractive : Innovative Education Journal Vol. 4 No. 3 (2022): Attractive : Innovative Education Journal
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/aj.v4i3.507

Abstract

Pengaruh Kepemimpinan Terhadap Kinerja Pegawai Pada Kantor Distrik Kais Darat Kabupaten Sorong Selatan”
Pelatihan Digital Marketing, Branding, dan Manajemen Keuangan bagi UMKM Pasar Obor Klamana Pattiasina, Rendi Yudhistira; Renouw, Ade Andriani; Sinay, Philipus; Timisela, Yanti; Clan, Edward; Sapari, Lili S. J.; Longkutoy, Meyta; Maryen, Andrei
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1688

Abstract

Micro, Small and Medium Enterprises in Pasar Obor, Sorong, play a vital economic role yet face challenges regarding conventional operations, weak branding, and mixed finances. This community service program aimed to enhance the competence of 40 MSMEs through training in digital marketing, branding, and financial management. Using a participatory approach, the methods included interactive lectures, AI utilization for marketing content, packaging innovation, and simple bookkeeping. Evaluation results demonstrated significant improvement in participant understanding, achieving an aggregate post-test score of 78.1 (Digital Marketing: 76.8; Branding: 85.5; Finance: 72.0). It is concluded that contextual mentoring effectively transforms MSME mindsets toward technology adaptation and professional governance. Consequently, support for free internet infrastructure and business legality is recommended to sustain these economic impacts.
Co-Authors Andrei Sakharov Maryen Edward Clan Kastanya, Reyza Sherina Putri Kenna, Yohanes M. Longkutoy, Meyta Pattiasina, Rendi Yudhistira Renouw, Ade Andriani Sinay, Philipus Timisela, Yanti