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All Journal Jurnal Media Akademik (JMA) Jurnal Riset Multidisiplin Edukasi
Epsi Euriga
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PERAN FAKTOR SOSIO-KULTURAL TERHADAP HAMBATAN BAHASA DALAM KOMUNIKASI PENANGANAN KELUHAN NASABAH DI PT. PERMODALAN NASIONAL MADANI Dwika Amalia Dewi; Epsi Euriga
Jurnal Media Akademik (JMA) Vol. 3 No. 11 (2025): JURNAL MEDIA AKADEMIK Edisi November
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/7jmppp04

Abstract

Penelitian ini bertujuan utama untuk memahami peran sosio-kultural terhadap hambatan bahasa, mengidentifikasi hambatan dari faktor sosio-kultural dan mengetahui strategi CS atasi hambatan sosio-kultural dalam komunikasi Customer Service (CS) di perusahaan jasa keuangan yang melayani nasabah multikultural. Menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data wawancara mendalam terhadap staf CS, ditemukan bahwa hambatan bahasa bukan hanya masalah linguistik, melainkan akibat langsung dari benturan faktor sosio-kultural. Temuan utama menegaskan bahwa dominasi bahasa ibu memicu hambatan total komunikasi, dan rendahnya literasi finansial menyebabkan kebingungan istilah baku pinjaman. Secara perilaku, gaya bercerita yang panjang dan tuntutan etika kultural terkait isu uangberbenturan dengan tuntutan efisiensi pelayanan. Implikasi praktisnya, strategi komunikasi CS yang berhasil harus adaptif, meliputi penggunaan teknik ejaan (alfabet) untuk klarifikasi data, analogi verbal sederhana untuk edukasi, dan intermediasi oleh kerabat sebagai solusi bahasa buntu. Disimpulkan bahwa efektivitas Layanan Pelanggan ditentukan oleh kemampuan CS mengelola dimensi sosio-kultural nasabah secara empatik, sehingga disarankan agar perusahaan menyediakan bank data istilah finansial lokal dan pelatihan role-playing untuk meningkatkan adaptabilitas CS.
Pengaruh Penggunaan Media Sosial terhadap Interaksi Sosial di Kalangan Mahasiswa Universitas Terbuka UPBJJ Yogyakarta Triya Ameliya; Epsi Euriga
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 1 (2026): Jurnal Riset Multidisiplin Edukasi (Januari 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i1.1527

Abstract

This study aims to examine the use of social media and its impact on social interactions among students at the Universitas Terbuka UPBJJ Yogyakarta, as well as to identify the positive and negative effects of social media usage on these interactions. With the rapid development of technology, social media has become a primary platform for individuals to communicate, share information, and build social connections. This qualitative research utilizes a descriptive approach, conducted through interviews on Saturday, November 23, 2024, with five students from the 7th semester of the Communication Studies Program at Universitas Terbuka, selected using purposive sampling. The findings show that the most frequently used social media platform among students is Instagram, primarily for sharing visual content related to personal and academic activities. Additionally, Facebook and WhatsApp are also used as communication tools for social and academic purposes. The use of social media has positive effects, such as facilitating the expansion of social networks, accelerating the dissemination of information, and enhancing academic experiences. However, excessive use of social media can lead to negative effects, including addiction, social isolation, and a decline in face-to-face interactions. Therefore, it is recommended that students use social media wisely to maximize its benefits without diminishing the quality of direct social relationships.
Co-Authors Dwika Amalia Dewi Triya Ameliya