Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Yuwanna, Indy
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Purchase Decisions Influenced by Product Quality, Price Perception, and Service Quality Yuwanna, Indy; Tarigan, Chatarina Yunita
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.09

Abstract

The increasing competition in the coffee shop industry has encouraged local businesses to continuously improve their product and service quality to meet consumer expectations. This study aims to examine the influence of product quality, price perception, and service quality on consumers who had visited Kopi Pintu Taman at least once or twice. Data were collected using a structured questionnaire and analyzed through multiple linear regression using SPSS 25. the findings indicate that all three variables have a significant and positive impact on purchasing decisions, with product quality being the most dominant factor. These results imply that small and medium sized coffee shop businesses must maintan high product standards, fair pricing, and consistent service to enhance cosumer satisfaction and remain competitive. This research provides insights for practitioners in the food and beverage sector and contributes to the existing literature by highlinghting consumer behavior in local coffee shop contexts.  
Co-Authors Tarigan, Chatarina Yunita