Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat Asia
Syamsiah , Nur
Unknown Affiliation
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Role of Packaging and Marketing in MSME Development in Mekarjaya Village, Arjasari District, Bandung Regency Nurhalisa, Siti; Hartono, Kusdi; Syamsiah , Nur; Sayanti, Deuis
Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i2.2774

Abstract

Purpose: Micro, Small, and Medium Enterprises (MSMEs) in Mekarjaya Village face significant challenges in product packaging and marketing, resulting in limited market competitiveness. This research aims to increase MSME capacity through education, training, and mentoring in innovative packaging design and digital marketing strategies. Method: The study employed Participatory Action Research (PAR) methodology with qualitative data collection through surveys, observations, and interviews, involving active community participation throughout the research process in Mekarjaya Village, Bandung Regency. Practical Applications: The implemented activities including socialization, packaging training, labeling, and social media marketing resulted in significant improvements, with a 20% sales increase and expanded market reach for assisted MSMEs through enhanced product presentation and digital marketing approaches. Conclusion: This empowerment strategy demonstrates potential in improving MSME branding and competitiveness through digital media utilization. Ensuring sustainability and enabling replication in other regions requires institutional support, long-term evaluation, and contextual adjustments to local conditions.
Co-Authors Kusdi Hartono, Kusdi Nurhalisa, Siti Sayanti, Deuis