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All Journal Journal of Innovation and Sustainable Empowerment
Alycia Siagian, Zahra Nadya
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Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Peningkatan Pemahaman Nelayan tentang Tren dan Teknologi dalam Industri Perikanan di Kabupaten Indramayu Lastuti, Yeti; Afif Naufal, Hanif; Kusumaningrum, Alifah; Edwid Dian Negara, Dwi Ringga; Alycia Siagian, Zahra Nadya; Nurmalitasari, Daffa
Journal of Innovation and Sustainable Empowerment Vol. 4 No. 3 (2025)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/jise.v4i3.170

Abstract

Indramayu Regency has great potential in the fisheries sector; however, most fishermen still face limitations in utilizing modern technology and diversifying their businesses. This activity is part of a community service program aimed at empowering fishermen to use sonar technology to improve fishing efficiency, process their catches into value-added products, and promote them through digital marketing. The activity was carried out on June 11, 2025, through socialization, training, and simulation methods. The evaluation results showed significant improvements in understanding and skills related to sonar technology (from 18.2% to 90.9%), product diversification (from 12.1% to 66.7%), digital marketing (from 9.1% to 60.6%), and marine sustainability awareness (from 23.3% to 84.8%). Behavioral changes were observed as fishermen began applying sonar technology in fishing activities and forming groups to market their products online. This program has generated positive social impacts, including increased economic independence, business efficiency, and awareness of sustainable fishing practices in the coastal areas of Indramayu.
Co-Authors Afif Naufal, Hanif Alifah Kusumaningrum Edwid Dian Negara, Dwi Ringga Lastuti, Yeti Nurmalitasari, Daffa