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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Movere Journal Abdimas Langkanae PERADABAN JOURNAL of ECONOMIC and BUSINESS Jurnal Pengabdian Masyarakat Bangsa Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Muchtar, Yulnita
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Momfluencers sebagai Aktor Ekonomi Digital Lokal: Analisis Beauty Capital, Familial Trust, dan Business Stack di Kota Makassar Muhrami, Siti Nardiyah; Hidayat, Rahmat; Muchtar, Yulnita
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4365

Abstract

This study aims to analyze the role of momfluencers as local digital economic actors in Makassar, Indonesia, focusing on three main dimensions: beauty capital, familial trust, and business stack. Using a descriptive qualitative approach, ten momfluencers were purposively selected based on three criteria: having at least 10,000 active followers, consistent content production, and active collaboration with local SMEs. Data were collected through semi-structured interviews, social media content observation, and secondary data from official institutions. The findings indicate that beauty capital serves not only as an aesthetic strategy but also as a representation of modesty and Bugis-Makassar cultural identity. The familial trust dimension builds emotional closeness between momfluencers and their audiences through family narratives reflecting siri’ na pacce (the local values of honor, empathy, and social responsibility). Meanwhile, the business stack demonstrates a community-based digital monetization strategy that strengthens collaboration with local SMEs. Overall, the study concludes that momfluencers in Makassar function as socio-economic agents who integrate cultural values, digital ethics, and entrepreneurial innovation, representing empowered women driving inclusive growth within the regional creative economy ecosystem.
Dampak Literasi Kewirausahaan Terhadap Orientasi Kewirausahaan Sosial: Bukti Empris Dari Mahasiswa FEB Universitas Negeri Makassar Hidayat, Rahmat; Muchtar, Yulnita; Sachrir, Muh. Irshan
Movere Journal Vol. 8 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v8i1.760

Abstract

This study aims to analyze the impact of entrepreneurial literacy on Social Entrepreneurship Orientation (SEO) among students at the Faculty of Economics and Business (FEB), Universitas Negeri Makassar. This research adopted a quantitative explanatory approach using a survey method involving 245 students selected through proportionate stratified random sampling. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to examine the relationship between entrepreneurial literacy and three dimensions of SEO: social innovation, proactiveness, and risk-taking. The results indicate that entrepreneurial literacy has a positive and significant effect on all dimensions of social entrepreneurship orientation. The social innovation dimension recorded the strongest influence, while risk-taking had the lowest. This suggests that while literacy equips students with innovative capabilities, psychological barriers to social risk still require more profound curricular intervention. These findings provide strategic implications for higher education administrators, particularly within teacher education based universities (LPTK), to redesign entrepreneurship curricula that are not only profit-oriented but also emphasize social risk mitigation and hybrid value creation. This study provides new empirical evidence regarding the role of literacy in shaping SEO within the context of education based universities in Eastern Indonesia.
EKO-INOVASI DALAM PARIWISATA PUSAKA: BAGAIMANA UMKM KULINER LOKAL DI PANGKEP MELESTARIKAN RASA MELALUI RESILIENSI EKO DIGITAL Anas, Agung Muliaman; Alrizqi, Damas Gianlugi; Muchtar, Yulnita
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.344

Abstract

The integration of intangible cultural heritage preservation and environmental sustainability presents complex challenges for Micro, Small, and Medium Enterprises (MSMEs) in tourism destinations, particularly within conservation areas such as UNESCO Global Geoparks. This study aims to investigate the dynamics of eco-innovation in the traditional culinary sector of Pangkajene and Kepulauan (Pangkep) Regency, South Sulawesi. Employing a mixed-methods research design combining quantitative surveys and in-depth case studies, this research analyzes three primary heritage commodities: Dange cake, Milkfish (Bandeng) processing, and Sop Saudara. The findings reveal a strong "Authenticity Paradox," where Dange producers maintain wood-fired cooking methods to preserve authentic sensory profiles while incrementally adopting biodegradable packaging innovations. Conversely, the Milkfish processing sector demonstrates high adoption of the circular economy through the transformation of fish scale waste into value-added products. This research also introduces the concept of "Eco-Digital Resilience" as a novel adaptive mechanism, where supply chain digitalization is proven to enhance resource efficiency and facilitate the narrative marketing of green products. The study concludes that the success of eco-innovation in Geopark regions relies not on total technological substitution, but on a hybrid approach that harmonizes ecological efficiency with local wisdom values.
Pemberdayaan Siswa Sekolah Dasar melalui Kegiatan Market Day untuk Membangun Kreativitas dan Kemandirian Berwirausaha Hidayat, Rahmat; Muchtar, Yulnita; Alrizqi, Damas Gianlugi; Nurhikmah, Andi Reski; Ridwan, Nurul Haeriyah
Abdimas Langkanae Vol. 5 No. 2 (2025): September-Desember 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/jpm.v5i2.546

Abstract

Tujuan program pengabdian adalah menanamkan karakter kewirausahaan dan meningkatkan literasi keuangan siswa SD IT Unggulan Mawaddah melalui kegiatan Market Day berbasis pendekatan participatory action learning system (PALS). Kegiatan Market Day menjadi media pembelajaran berbasis proyek (project-based learning) yang memberikan pengalaman langsung kepada siswa dalam proses perencanaan, produksi, pemasaran, hingga evaluasi produk. Kegiatan pengabdian ini dilaksanakan di SD IT Unggulan Mawaddah dengan tujuan menanamkan nilai-nilai karakter kewirausahaan serta meningkatkan literasi keuangan dasar melalui pendekatan Participatory Action Learning System (PALS). Metode pelaksanaan meliputi tahap persiapan, produksi, pelaksanaan transaksi, dan refleksi pascakegiatan yang melibatkan guru, siswa, dan orang tua secara kolaboratif. Hasil pengabdian menunjukkan adanya peningkatan pada aspek kreativitas produk, kepercayaan diri, kemampuan komunikasi, kerja sama tim, serta pemahaman sederhana mengenai perhitungan biaya dan keuntungan. Selain itu, dapat memperkuat kemitraan sekolah–orang tua dan menghasilkan modul pembelajaran Market Day berbasis pembelajaran kontekstual, serta dampak jangka panjang berupa model ekosistem kewirausahaan berkelanjutan di sekolah dasar.
Representasi Sosial dan Tekanan Fomo dalam Pengambilan Keputusan Karier Wirausaha Mildayanti; Muchtar, Yulnita; Ridwan, Nurul Haeriyah
Peradaban Journal of Economic and Business Vol. 5 No. 1 (2026): In Progress
Publisher : Pustaka Peradaban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59001/pjeb.v5i1.805

Abstract

Social representations of entrepreneurial success circulating through social media shape perceptions and psychosocial pressures that influence how students consider entrepreneurial career choices. This study aims to explore how social representations and the phenomenon of Fear of Missing Out (FOMO) influence entrepreneurial career decision-making among university students in Makassar. The study uses a qualitative approach with a case study method and involves 15 student informants who have an interest in or are currently running a business. Data are collected through in-depth interviews and analyzed using thematic analysis. The findings show that social representations of entrepreneurship formed through social media and narratives of instant entrepreneurial success create significant FOMO pressure. Students experience conflicts between social expectations, fear of being left behind in business trends, and rational considerations in choosing entrepreneurial careers. This study contributes to understanding psychosocial factors in entrepreneurial intention and provides practical implications for developing more critical and reflective entrepreneurship education. Representasi sosial mengenai kesuksesan wirausaha yang tersebar melalui media sosial membentuk persepsi dan tekanan psikososial yang memengaruhi cara mahasiswa mempertimbangkan pilihan karier kewirausahaan. Penelitian ini bertujuan untuk mengeksplorasi bagaimana representasi sosial dan fenomena Fear of Missing Out (FOMO) mempengaruhi pengambilan keputusan karier wirausaha di kalangan mahasiswa Makassar. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus dan melibatkan 15 informan mahasiswa yang memiliki minat atau sedang menjalankan usaha. Sumber data dikumpulkan melalui melalui wawancara mendalam dan dianalisis menggunakan analisis tematik. Temuan penelitian menunjukkan bahwa representasi sosial tentang wirausaha yang terbentuk melalui media sosial dan narasi sukses instan entrepreneur menciptakan tekanan FOMO yang signifikan. Mahasiswa mengalami konflik antara ekspektasi sosial, ketakutan tertinggal dari tren bisnis, dan pertimbangan rasional dalam memilih karier wirausaha. Penelitian ini berkontribusi pada pemahaman tentang faktor psikososial dalam entrepreneurial intention dan memberikan implikasi praktis bagi pendidikan kewirausahaan yang lebih kritis dan reflektif.
Worskhop Digital Marketing Strategi Membangun Kemandirian Usaha Mikro di Wilayah Pesisir Desa Topejaya Muhrami, Siti Nardiyah; Alrizqi, Damas Gianlugi; Amrullah, Asriyani; Sachrir, Muh Irshan; Muchtar, Yulnita
Jurnal Pengabdian Masyarakat Bangsa Vol. 4 No. 2 (2026): April
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v4i2.4273

Abstract

Masyarakat pesisir Desa Topejawa memiliki potensi ekonomi mikro yang besar, terutama dalam pengolahan hasil laut dan kerajinan, namun masih terkendala oleh keterbatasan akses pasar dan pemanfaatan teknologi informasi. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan, keterampilan, dan kemandirian ekonomi ibu-ibu pelaku usaha mikro melalui pelatihan dan workshop digital marketing. Metode yang digunakan adalah penyuluhan partisipatif, demonstrasi strategi pemasaran berbasis media sosial, dan pendampingan langsung. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman peserta mengenai konsep penentuan target pasar, branding produk sederhana, dan penggunaan platform digital sebagai alat pemasaran yang efektif. Melalui literasi digital yang ditanamkan, diharapkan usaha mikro di Desa Topejawa dapat bertransformasi dari model pemasaran konvensional ke arah ekosistem digital yang lebih luas dan berkelanjutan.
Co-Authors Amrullah, Asriyani Anas, Agung Muliaman Damas Gianlugi Alrizqi Mildayanti Muh. Irshan Sachrir Muhrami, Siti Nardiyah Nurhikmah, Andi Reski Rahmat Hidayat Ridwan, Nurul Haeriyah