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Nehme, Ali Aboudi
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The Role of Strategic Patience in Enhancing Marketing Excellence Through the Marketing Lens Mohammed, Sanaa Jasim; Nehme, Ali Aboudi; Jaffar, Zaid Abdulzahra
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.12966

Abstract

General Background This study addresses the growing need for organisations to adopt long-term strategic approaches capable of sustaining competitiveness in dynamic markets, where marketing excellence increasingly depends on deliberate decision-making and adaptive learning. Specific Background Within the retail apparel sector in Ziona Mall and Al-Harithiya, the concept of strategic patience has been recognised but insufficiently examined in relation to marketing excellence and the mediating role of the marketing lens. Knowledge Gap Despite its theoretical prominence, empirical evidence on how strategic patience is channelled through marketing perspectives to enhance marketing excellence remains limited. Aims This research investigates the direct effects of strategic patience on the marketing lens and marketing excellence, and evaluates the marketing lens as a mediating mechanism. Results Using data from 189 employees and structural equation modelling, the study reveals strong and significant effects of strategic patience on the marketing lens, a weaker yet significant direct effect on marketing excellence, and a robust indirect effect indicating partial mediation. Novelty The study demonstrates that strategic patience contributes to marketing excellence primarily through the marketing lens rather than through direct influence alone. Implications These findings highlight the need for apparel retailers to strengthen culture management, knowledge development, and stakeholder engagement so that strategic patience can translate into sustainable marketing performance.Highlight : The study underscores the strong link between strategic patience and the marketing lens, which serves as the primary mechanism for elevating marketing excellence. Findings show that stakeholder engagement remains the weakest dimension, indicating the need for more consistent external collaboration. Customer value emerges as the lowest-performing aspect, signalling that stores must clarify and strengthen the value delivered to customers. Keywords : Strategic Patience, Marketing Excellence, Marketing Lens, Ziona Mall, Al-Harithiya
Predictive Marketing: From Data Analytics to Reading Customer Intentions Before They Think Nehme, Ali Aboudi
Indonesian Journal of Public Policy Review Vol. 27 No. 1 (2026): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijppr.v27i1.1470

Abstract

General Background: Modern marketing increasingly depends on data-driven approaches to understand shifting consumer behaviour. Specific Background: As predictive tools become central to customer-focused strategies, challenges remain in achieving accurate intent recognition and ensuring ethical data use. Knowledge Gap: Few empirical studies examine how predictive marketing, intent detection, and satisfaction jointly shape purchase intentions. Aims: This study evaluates how predictive marketing supports intention recognition, enhances satisfaction, and strengthens future purchase intentions in Kkalci Mobile Manufacturing Company. Results: Data from 250 respondents show high levels of predictive marketing use, effective intent reading, strong satisfaction, and high purchase intention, with all variables significantly correlated. Regression analysis indicates that predictive marketing, intent recognition, and satisfaction explain 71% of the variance in purchase intentions. Novelty: The study offers an integrated empirical model linking predictive marketing with behavioural intention pathways in a manufacturing context. Implications: Findings underscore the strategic value of predictive analytics for targeted decisions, personalised marketing, and loyalty building, while emphasising the importance of responsible data governance.Highlight : The results confirm strong links among predictive marketing, intent recognition, satisfaction, and purchase intention. These variables jointly account for most variations in customers’ future purchasing decisions. Predictive marketing supports improved customer experience and repeat buying, while ethical safeguards remain essential. Keywords : Predictive Marketing, Customer Intent Recognition, Customer Satisfaction, Purchase Intention, Marketing Performance
The Role of Strategic Patience in Enhancing Marketing Excellence Through the Marketing Lens Mohammed, Sanaa Jasim; Nehme, Ali Aboudi; Jaffar, Zaid Abdulzahra
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.12974

Abstract

General Background This study addresses the growing need for organisations to adopt long-term strategic approaches capable of sustaining competitiveness in dynamic markets, where marketing excellence increasingly depends on deliberate decision-making and adaptive learning. Specific Background Within the retail apparel sector in Ziona Mall and Al-Harithiya, the concept of strategic patience has been recognised but insufficiently examined in relation to marketing excellence and the mediating role of the marketing lens. Knowledge Gap Despite its theoretical prominence, empirical evidence on how strategic patience is channelled through marketing perspectives to enhance marketing excellence remains limited. Aims This research investigates the direct effects of strategic patience on the marketing lens and marketing excellence, and evaluates the marketing lens as a mediating mechanism. Results Using data from 189 employees and structural equation modelling, the study reveals strong and significant effects of strategic patience on the marketing lens, a weaker yet significant direct effect on marketing excellence, and a robust indirect effect indicating partial mediation. Novelty The study demonstrates that strategic patience contributes to marketing excellence primarily through the marketing lens rather than through direct influence alone. Implications These findings highlight the need for apparel retailers to strengthen culture management, knowledge development, and stakeholder engagement so that strategic patience can translate into sustainable marketing performance.Highlight : The study underscores the strong link between strategic patience and the marketing lens, which serves as the primary mechanism for elevating marketing excellence. Findings show that stakeholder engagement remains the weakest dimension, indicating the need for more consistent external collaboration. Customer value emerges as the lowest-performing aspect, signalling that stores must clarify and strengthen the value delivered to customers Keywords : Strategic Patience, Marketing Excellence, Marketing Lens, Ziona Mall, Al-Harithiya
Co-Authors Jaffar, Zaid Abdulzahra Mohammed, Sanaa Jasim