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All Journal ENGAGEMENT: Jurnal Pengabdian Masyarakat Jurnal Media Akademik (JMA)
Rosyidin Kurniawan
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategies for Empowering Local Product Msmes In Facing Competition With Imported Foreign Products Guntur Wahyudi; Rosyidin Kurniawan; Moh Andrean Umami; Mashudi
ENGAGEMENT: Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2025): Community Empowerment and Services
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/engagement.v4i4.167

Abstract

Micro, Small, and Medium Enterprises (MSMEs) serve as the backbone of Indonesia’s economy, contributing significantly to employment creation, income distribution, and national economic growth. However, in the face of globalization and free trade, MSMEs struggle with intense competition from low-cost and high-quality imported products. This study aims to explore strategies for empowering local MSMEs to effectively compete against foreign goods in both domestic and international markets. Utilizing a qualitative descriptive method supported by literature review and policy evaluation, the research adopts a systematic approach involving multi-stakeholder synergy. Findings reveal that MSME empowerment must focus on enhancing access to finance, improving human capital, embracing digital technology, and optimizing marketing strategies. Government support in the form of adaptive regulations, robust infrastructure, and fiscal incentives is crucial to strengthening MSME competitiveness. Furthermore, the integration of information technology reduces transaction costs and significantly boosts market reach. The article proposes a collaborative empowerment model involving government, financial institutions, industry players, and civil society to foster a resilient, export-oriented MSME ecosystem.
PENGARUH LITERASI PASAR MODAL SYARIAH DAN RELIGIUSITAS TERHADAP MINAT GEN Z BERINVESTASI PADA SAHAM SYARIAH Syofiana Mailinda; Laili Norma Faseh; Retno Khabibatuni’mah; Rosyidin Kurniawan; Ahmad Budi Susetyo
Jurnal Media Akademik (JMA) Vol. 3 No. 12 (2025): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/2wgzad75

Abstract

Tujuan penelitian ini adalah menelaah pengaruh literasi pasar modal syariah dan tingkat religiusitas terhadap minat Generasi Z dalam berinvestasi pada saham berbasis syariah. Latar belakang kajian berangkat dari rendahnya partisipasi Gen Z dalam investasi syariah, meskipun mereka memiliki akses informasi yang luas dan kedekatan dengan teknologi digital. Penelitian menggunakan pendekatan kuantitatif dengan metode SEM-PLS, sementara data primer dikumpulkan melalui kuesioner daring berbasis skala Likert empat poin yang mencakup konstruk literasi pasar modal syariah, religiusitas, dan minat berinvestasi. Hasil analisis menunjukkan bahwa literasi pasar modal syariah berpengaruh positif dan signifikan terhadap minat investasi Generasi Z, menegaskan pentingnya pemahaman konsep investasi, risiko, dan prinsip syariah dalam meningkatkan kepercayaan diri investor muda. Religiusitas juga terbukti berpengaruh positif dan signifikan, di mana semakin tinggi tingkat religiusitas seseorang, semakin kuat motivasi untuk memilih instrumen keuangan sesuai nilai Islam. Secara simultan, kedua variabel tersebut memperkuat minat Gen Z terhadap investasi saham syariah. Temuan ini memberikan kontribusi teoritis melalui integrasi TPB dengan Islamic Economic Behavior, sekaligus kontribusi praktis dalam mendorong literasi dan partisipasi generasi muda terhadap perkembangan keuangan syariah di Indonesia.
Co-Authors Ahmad Budi Susetyo Guntur Wahyudi Laili Norma Faseh Mashudi Moh Andrean Umami Retno Khabibatuni’mah Syofiana Mailinda