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All Journal Jurnal Hibrul Ulama eProceedings of Applied Science
Nazmi, Khansa Nadhira
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering

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Analisis Faktor-Faktor yang Mempengaruhi Daya Tarik Konsumen Mengunjungi Jabarano Coffee Cabang Braga Bandung Nazmi, Khansa Nadhira; Raharjo, Tito Pandu
eProceedings of Applied Science Vol. 11 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Applied Science

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Abstract

Abstrak — Penelitian ini dilatarbelakangi oleh meningkatnya persaingan bisnis kedai kopi di Kota Bandung dan pentingnya pemahaman terhadap preferensi konsumen dalam menentukan strategi pemasaran yang tepat. Sehingga dibutuhkan strategi untuk meningkatkan daya tarik konsumen di coffeeshop Jabarano Coffee cabang Braga, Bandung. Hasil penelitian menunjukkan bahwa faktor yang paling berpengaruh terhadap keputusan konsumen dalam berkunjung adalah kualitas produk dan layanan, suasana yang nyaman, harga yang kompetitif, lokasi strategis, serta citra merek yang kuat. Temuan ini mengindikasikan bahwa Jabarano Coffee mampu membangun daya tarik melalui kombinasi pengalaman konsumsi yang menyenangkan dan citra positif sebagai kedai kopi lokal. Selain itu, identitas Jabarano Coffee sebagai “Jawa Barat Arabica No.1”, konsep interior bergaya vintage, fasilitas yang lengkap, serta posisinya di kawasan ikonik Braga juga menjadi daya tarik utama bagi pengunjung. Dengan demikian, keberhasilan Jabarano Coffee tidak hanya bergantung pada produk yang disajikan, tetapi juga pada bagaimana menciptakan pengalaman menyeluruh yang mampu memenuhi harapan konsumen. Metode penelitian ini bersifat kuantitatif dengan mengajukan penyebaran kuesioner kepada 144 responden yang merupakan pengunjung dari Jabarano Coffee cabang Braga tersebut. Kata kunci : Coffeeshop, Daya Tarik, Pelayanan, Konsumen
PENGGUNAAN MEDIA BUSY BOOK GEOMETRI BAGI PERKEMBANGAN KOGNITIF PADA ANAK USIA 5-6 TAHUN DI TK BINA RABBANI MEDAN Azhima, Idzni; Prawesti, Larasati Nur Indah; Andini, Meilina Juwita; Nazmi, Khansa Nadhira; Aulya, Amanda; Assyifa, Jasmin
HIBRUL ULAMA Vol. 7 No. 2 (2025): Jurnal Hibrul’ulama
Publisher : Fakultas Agama Islam Universitas Al Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47662/hibrululama.v7i2.1134

Abstract

The National Council of Teachers of Mathematics (NCTM) states that one of the contents of mathematical concepts in early childhood is geometric shapes. In this study, busy book media was specifically designed with the aim of introducing the concept of geometric shapes. This study used a descriptive qualitative approach. Through the use of geometric busy book media, on the indicators of Mentioning and showing geometric shapes, both showed results of 73.33% of children in the Very Well Developing (BSB) category, 20% in the Developing According to Expectations (BSH) category, and 6.67% in the Starting to Develop (MB) category. Then on the indicator of arranging shapes from smallest to largest size and vice versa, showed results of 86.66% in the Very Well Developing (BSB) category, 6.67% in the Developing According to Expectations (BSH) and Starting to Develop (MB) category. On the indicator of the suitability of objects according to geometric shapes, the results were 86.66% of children in the Very Well Developing (BSB) category and 13.34% in the Developing According to Expectations (BSH) category. Meanwhile, in the simple data processing indicator, 66.67% of children were in the Very Well Developed (BSB) category and 33.37% of children were in the Developing According to Expectations (BSH) category. Based on the research results, it can be concluded that the use of geometry busy books can help introduce the concept of geometric shapes to children aged 5-6 years.
Co-Authors Andini, Meilina Juwita Assyifa, Jasmin Aulya, Amanda Azhima, Idzni Prawesti, Larasati Nur Indah Tito Pandu Raharjo