Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JEBD
Pertiwi, Haryati
Unknown Affiliation
Economics, Econometrics & Finance Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Branding & Employer Branding Citra Perusahaan untuk Menarik dan Mempertahankan Talenta Purnama, Ade Satria; Pertiwi, Haryati; Raharjo, Singgih Puji; Yulianti, Arfiani
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In an era marked by globalization and increasingly complex business competition, organizations are required to build a strong reputation not only among consumers but also among employees and prospective talents. Employer branding emerges as a strategic approach to shaping a positive organizational image as an attractive workplace, aiming to attract and retain high-quality human resources. This approach applies not only to private institutions but also to public sector organizations. In the governmental context, employer branding is utilized to strengthen public service quality, foster professionalism, and secure top talents committed to serving the nation. This study examines the relationship between corporate branding and employer branding within human resource management, while exploring their implications for organizational competitiveness. Using a literature review method grounded in theories of branding, employer branding, and talent management, the findings reveal that employer branding in both sectors plays a crucial role in enhancing talent attraction, reducing turnover rates, and building employee loyalty.
Co-Authors Purnama, Ade Satria Raharjo, Singgih Puji