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Aliyah Agita Artamevia
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Religion Humanities Economics, Econometrics & Finance Environmental Science Public Health Social Sciences

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BODY POSITIVITY VS. BODY IDEAL: STUDI KASUS PENGARUH KONTEN TIKTOK PADA CITRA TUBUH GENERASI Z Aliyah Agita Artamevia
Journal SOSIOLOGI Vol. 8 No. 1 (2025): MEDIA SOSIAL: REPRESENTASI, IDENTITAS, DAN PRAKTIK DIGITAL
Publisher : Prodi Sosiologi FISIP UPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59700/js.v8i1.18275

Abstract

This study examines the influence of TikTok content on Generation Z's body image, focusing on two main concepts: body positivity and body ideal. The study employs a descriptive-analytic qualitative method with a case study approach, observing TikTok-related content through documentation, observation, and literature review techniques. The findings reveal that while the body positivity movement on TikTok has positive effects, such as encouraging self- acceptance and body diversity, the body ideal narrative promoting unrealistic beauty standards remains dominant. This creates tension for Generation Z in understanding and accepting their body image. The study highlights the importance of digital literacy and more inclusive platform algorithms to create a healthy and diverse social media environment.
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