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All Journal Suhuf: International Journal of Islamic Studies Al-Bunyan: Interdisciplinary Journal of Qur'an and Hadith Studies
Abdulsalam, Daud Olalekan
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Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Revisiting Islamic Da’wah: Principles and the Prophetic Approach to Religious Communication Abdulsalam, Daud Olalekan
Suhuf: International Journal of Islamic Studies Vol. 37 No. 2 (2025): November
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/suhuf.v37i2.12779

Abstract

Da’wah, or Islamic propagation, is a core religious obligation grounded in the Qur’an and Sunnah. It invites humanity to Islam and guides believers toward righteousness, following the example of Prophet Muhammad (peace be upon him). Linguistically meaning “call” or “invitation,” Da’wah includes spreading Islamic teachings, encouraging good, and discouraging wrongdoing. In contemporary contexts, it is conducted through personal interaction, community engagement, digital platforms, and interfaith dialogue, aiming to share Islam’s message of peace, purpose, and submission to Allah. This paper explores the divine purpose of Da’wah, its components, the message, the caller, and the called and the methodological principles drawn from Qur’an 16:125: wisdom (al-hikmah), good exhortation (al-maw‘izah al-hasanah), and gracious argumentation (al-jidal bil-lati hiya ahsan). Using analytical and historical methods, it highlights the universal nature of Da’wah, its distinction from other religious invitations, and the essential qualities of the caller (da‘i). The study affirms that Da’wah is a holistic system involving the subject (al-mawdu’), the caller (ad-da’iyah), and the audience (al-mad‘uww). It concludes that effective Da’wah requires wisdom, kindness, and strong character, rooted in Prophetic methodology. It recommends structured training, ethical communication, community-based programs, digital strategies, and increased accessibility through translated classical works.
An Examination of the Merits of the Use of Social Media for Dacwah Activities Abdulsalam, Daud Olalekan; Saheed Adewale Badmus
al-Bunyan: Interdisciplinary Journal of Qur'an and Hadith Studies Vol. 3 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/bunyan.v3i2.75

Abstract

Social media has become a dominant medium for communication and information exchange in contemporary societies, significantly influencing religious discourse and practice. In the context of Islam, social media platforms have emerged as important tools for Dacwah (Islamic propagation), enabling scholars and preachers to reach diverse audiences across geographical and cultural boundaries. This study examines the merits of the use of social media for Dacwah activities, with particular attention to its role as a source of Islamic knowledge, its wide audience coverage, its contribution to the protection of Muslim rights, its effectiveness in clarifying misconceptions about Islam, its use in fundraising for humanitarian causes, and its facilitation of marriage matchmaking in line with Islamic principles. The study adopts a qualitative research design based on an extensive review and content analysis of relevant scholarly literature, journal articles, books, and credible online sources. Findings reveal that social media enhances access to Islamic knowledge, strengthens engagement between scholars and followers, counters negative stereotypes about Islam, supports charitable initiatives, and provides alternative platforms for lawful matrimonial connections. The study concludes that social media, when responsibly and ethically utilized, offers significant opportunities for effective Dacwah in the modern age. It therefore recommends that qualified Muslim scholars intensify their engagement with social media platforms to promote authentic Islamic teachings and positively influence global perceptions of Islam.
Co-Authors Saheed Adewale BADMUS