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All Journal Jurnal Praktik Baik Pembelajaran Sekolah dan Pesantren Buletin Edukasi Indonesia Advances in Psychological Sciences and Applications
Abdulwahab, Basel
Unknown Affiliation
Religion Humanities Education Health Professions Languange, Linguistic, Communication & Media Mathematics Neuroscience Social Sciences Other

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Hyper-Personalization and the Privacy Paradox: An Opinion-Based Academic Perspective Abdulwahab, Basel; Kumar T.P, Krishna
Advances in Psychological Sciences and Applications Vol. 1 No. 03 (2025): Advances in Psychological Sciences and Applications
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/apsa.v1i03.1373

Abstract

The rapid advancement of data-driven digital marketing has introduced unprecedented opportunities for hyper-personalization. This innovation allows marketers to tailor content and services to individual users in real time, enhancing engagement and customer satisfaction. However, the rise of hyper-personalization is accompanied by growing concerns regarding user data protection, commonly described as the privacy paradox. This paradox reflects the tension between consumers’ desire for personalized experiences and their apprehension about potential data misuse. This article provides an opinion-based discussion that analyzes the psychological implications of this phenomenon, highlighting how consumer trust, decision-making, and long-term loyalty may be affected. In doing so, the paper emphasizes the importance of balancing marketing effectiveness with ethical data practices. The article concludes with practical considerations for marketers navigating this dilemma, suggesting approaches that align personalization strategies with both consumer expectations and evolving standards of digital responsibility.
Opportunities and Challenges of Generative AI in Shaping the Future of Education in Thailand: A Narrative Review Abdulwahab, Basel; Beungacha, Suhairee; Vehachart, Rungchatchadaporn
Buletin Edukasi Indonesia Vol. 5 No. 01 (2026): Article in Press - Buletin Edukasi Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.bei.001999

Abstract

This narrative review examines the emerging role of Generative Artificial Intelligence (GenAI) in shaping the future of education in Thailand. Drawing on scholarly literature published between 2020 and 2025, the review synthesizes current trends, empirical findings, and conceptual discussions related to the integration of GenAI in educational systems. The analysis highlights key opportunities offered by GenAI, including personalized and adaptive learning experiences, intelligent tutoring systems, automated feedback, and support for educational innovation aligned with national digital transformation agendas. At the same time, the review identifies significant challenges that may hinder effective adoption, such as digital inequality, data privacy and ethical concerns, limited institutional infrastructure, and varying levels of teacher readiness and digital competence. By critically discussing these opportunities and challenges, the review provides a balanced perspective on GenAI implementation in the Thai context. The study concludes by offering strategic recommendations for policymakers, educators, and researchers to promote responsible, inclusive, and sustainable use of GenAI in advancing the quality and equity of education in Thailand.
Artificial Intelligence as a Tool for Strengthening Pesantren Education in the Digital Era Santoso, Ari Fajar; Abdulwahab, Basel; Sannakit, Ruchdee
Jurnal Praktik Baik Pembelajaran Sekolah dan Pesantren Vol. 5 No. 01 (2026): Article in Press - Jurnal Praktik Baik Pembelajaran Sekolah dan Pesantren
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.pbpsp.002127

Abstract

The rapid development of artificial intelligence (AI) is transforming educational practices across the globe. Islamic boarding schools (pesantren), one of the oldest and most influential educational institutions in Indonesia, are increasingly encountering the opportunities and challenges presented by AI technologies. Traditionally rooted in classical Islamic scholarship, character formation, and community-based learning, pesantren education faces the task of integrating digital technologies without losing its core values. This article examines how AI can function as a tool for strengthening pesantren education in the digital era. Using a conceptual and literature-based approach, the study explores three major dimensions: AI-assisted learning for religious knowledge, the transformation of pedagogical practices, and the ethical governance of AI in Islamic educational environments. The findings suggest that AI has the potential to enhance access to classical Islamic texts, support Arabic language learning, and facilitate personalized learning for santri. At the same time, careful ethical guidance and pedagogical supervision are required to ensure that AI complements rather than replaces traditional learning methods such as talaqqi and halaqah. The article proposes a conceptual framework illustrating the integration of AI tools with pesantren values, emphasizing the central role of teachers and moral guidance. The study contributes to emerging discussions on the future of Islamic education in the age of intelligent technologies and offers insights for policymakers, educators, and pesantren leaders seeking to adopt AI responsibly.
Co-Authors Ari Fajar Santoso Beungacha, Suhairee Kumar T.P, Krishna Sannakit, Ruchdee Vehachart, Rungchatchadaporn