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All Journal Journal of Economics and Business UBS International Journal of Science and Environment
Perdhana Dalimunthe, Gallang
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Mathematics Physics

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Proposed Marketing Strategy Using the 7P Marketing Mix to Strengthen Professionalism Based Brand Identity and Optimize Revenue: A Case Study of Klinik Tumbuh Kembang Anak Lalita Sekar Anandarri, Nindya; Perdhana Dalimunthe, Gallang
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i4.268

Abstract

This study examines the alignment between the professionalism value upheld by Klinik Tumbuh Kembang Anak Lalita and the service experience perceived by customers. Although the clinic positions itself as a professional pediatric developmental care provider, stagnating patient growth from 2021 to 2024 indicates a misalignment between intended brand identity and perceived service quality. The rising number of low-priced competitors further intensifies the need for a consistent value delivery strategy. This research employs a qualitative exploratory case study involving in-depth interviews with internal employees, existing patients, and potential customers (15 participants). Secondary data were obtained from Google Reviews, operational documents, and customer service records. Data were analyzed thematically using the 7P Marketing Mix (Product, Price, Place, Promotion, People, Process, Physical Evidence) as the guiding analytical framework. The findings reveal strong professionalism in clinical domains—particularly in the credibility of developmental pediatricians, psychologists, and therapists. However, significant gaps were identified in four non-clinical elements: Product, People, Process, and Physical Evidence. These include the absence of preventive and continuity care services, inconsistent communication quality, inefficient manual booking processes, and non-standardized physical facilities. Minor gaps were found in Price, Promotion, and Place, particularly regarding loyalty fairness, SEO performance, and access experience. The study concludes that the clinic’s clinical excellence has not been fully supported by operational and experiential consistency, resulting in weakened brand identity alignment. Strategic improvements in preventive service offerings, digitalized processes, service excellence training, and standardized physical environments are recommended to reinforce professionalism perception and improve revenue performance. This study contributes to service marketing literature by demonstrating the application of 7P-based alignment analysis in pediatric healthcare services.
Strategic Marketing Formulation Through External And Internal Analysis : A Case Study of Mekar Bersorai Florist Nabilah Khairunnisa, Zulfa; Perdhana Dalimunthe, Gallang
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i4.273

Abstract

Since the end of 2024, Mekar Bersorai faces a critical business challenge due to declining sales performance. The research design adopts a descriptive case study approach focusing on Mekar Bersorai’s core problems of declining sales and customer behavior change. This design enables a deep examination of internal and external circumstances of the flower industry and determination of appropriate marketing solutions to enhance the company’s competitive opportunity. Porter's five forces revealed that the industry has a high level of rivalry and buyer power, as well as high threat of substitute. VRIO analysis showed that even though Mekar Bersorai has a personalization service and unique design ideas, it can still be duplicated by competitors if not structured and organized; the VRIO found a lack of organizational structure, less frequent innovation, and formal processes. This study reveals that the best way of ensuring Mekar Bersorai experiences a recovery is through strengthening its unique brand image, gradual incorporation of technology to enhance service accessibility, and fostering greater customer relationships to create loyalty in a highly competitive market.
Analyzing the Product-Market Fit of Kopiah Resam Id Ahmad Alfisyach, Ryan; Perdhana Dalimunthe, Gallang
Journal of Economics and Business UBS Vol. 14 No. 6 (2025): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/gw9yyj45

Abstract

This research aims to analyze the product-market fit level of Kopiah Resam ID and formulate an appropriate marketing strategy for market development. The research method uses a qualitative approach with in-depth interviews of 15 respondents selected through purposive sampling based on criteria: users with hair-on-fire problems, users who can demonstrate hard facts, and users with future product vision. Data were analyzed using the Sean Ellis Test and Superhuman Framework to measure product-market fit, and the Ansoff Matrix to formulate marketing strategies. The results show that Kopiah Resam ID has achieved product-market fit with a score of 53.3% (above the 40% Sean Ellis Test threshold) and a Product-Market Fit Score of 8.0 out of 10. The recommended marketing strategies are market penetration and market development, focusing on value-based market segmentation (consumers who care about culture and sustainability), positioning as an exclusive premium product, and developing integrated digital and offline distribution channels. This research provides practical contributions for MSMEs in cultural products to achieve business sustainability through a validated product-market fit approach.
Co-Authors Ahmad Alfisyach, Ryan Nabilah Khairunnisa, Zulfa Sekar Anandarri, Nindya