Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal International Journal of Management, Economic and Accounting
Rashdan Bin Rashid
Unknown Affiliation
Economics, Econometrics & Finance

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Green Tourist Behavior Model For Realizing Ecotourism Destinations Sustainable Artifcial-based Intelligence Elfitra Desy Surya; Sri Rahayu; Rashdan Bin Rashid; Muhammad Faishal Annas
International Journal of Management, Economic and Accounting Vol. 3 No. 5 (2025): October 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

This study aims to test and analyze the influence of green perception on green tourism behavior. To test and analyze the influence of Green Environmental Concern on green tourism behavior. To test and analyze the influence of green tourism behavior on green tourism behavior. to test and analyze the influence of green perception on sustainable ecotourism. to test and analyze the influence of Green Environmental Concern on green tourism behavior. To test and analyze the influence of green perception on sustainable ecotourism mediated by green tourism behavior. To test and analyze the influence of Green Environmental Concern on sustainable ecotourism mediated by green tourism behavior. The population used in this study was 50,000 tourists with the slovin formula obtained a sample of 200 samples. The results of this study are that green perception has a positive and significant effect on green tourism behavior. Green Environmental Concern has a positive and significant effect on green tourism behavior. Green tourism behavior has a positive and significant effect on sustainable ecotourism. Green perception has a positive and significant effect on sustainable ecotourism. Green Environmental Concern for green tourism behavior. Green perception has a positive and significant effect on sustainable ecotourism mediated by green tourism behavior. Green Environmental Concern has a positive and significant effect on sustainable ecotourism mediated by green tourism behavior.
Analysis of Gen Z Consumer Behavior in Visiting Malaysian Crab Mangrove Tourist Destinations: The Role of Tourist Perceptions and Preferences Elfitra Desy Surya; Sri Rahayu; Rashdan Bin Rashid; Muhammad Faishal Annas
International Journal of Management, Economic and Accounting Vol. 3 No. 6 (2025): December 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v3i6.663

Abstract

This study aims to analyze the influence of tourist perception on loyalty mediated by tourist satisfaction in tourist destinations, focusing on Crab Mangrove Park, Malaysia. Tourists' perception of the quality of services, facilities, and natural attractions of destinations is considered an important factor in shaping the level of satisfaction which then affects tourist loyalty. In this study, we used a quantitative method with a survey approach to tourists who visited Crab Mangrove Park. The results of the study show that tourists' perception of tourist destinations has a positive and significant influence on their satisfaction. Traveler satisfaction, in turn, has been shown to mediate the relationship between perception and loyalty. Tourists who have a positive perception of the quality of service, natural beauty, and experience provided by the destination tend to feel satisfied and more loyal to the destination. This study advises tourist destination managers to improve the quality of services and experiences in accordance with travelers' preferences to create sustainable loyalty. Additionally, it's important for destination managers to pay attention to travelers' perceptions, as this contributes greatly to their satisfaction and loyalty levels in the future.
Co-Authors , Elfitra Desy Surya Muhammad Faishal Annas SRI RAHAYU