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All Journal Jurnal Vokasi Indonesia
Siagian, Beatrix
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Humanities Economics, Econometrics & Finance Education Health Professions Other

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QRIS ADOPTION AND UTILIZATION: EXAMINING GEN Z’S DIGITAL PAYMENT BEHAVIOR AMONG INDONESIAN VOCATIONAL STUDENTS Andriyani, Febri; Siagian, Beatrix; Suciati, Pijar; Citra, Ajenk
Jurnal Vokasi Indonesia Vol. 13, No. 1
Publisher : UI Scholars Hub

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The rapid growth of digital payment systems has significantly influenced consumer behavior, particularly among Generation Z, who readily adopt cashless transactions. This study examines the adoption and usage of QRIS (Quick Response Code Indonesian Standard) as a payment method at the Vocational Education Program, Universitas Indonesia (Vokasi UI) canteen. Using a descriptive research design, data were collected from 145 respondents through a structured survey with Stratified Random Sampling to ensure representativeness. The findings reveal that 98% of respondents actively use QRIS, and 100% expressed confidence in understanding its functionality. Users rated QRIS as practical and reliable (100%) and secure (98%), reflecting strong trust and perceived effectiveness. Furthermore, 84% found QRIS highly convenient, and 88% considered it more economical than other payment options. Merchant communication also played a role, with 68% acknowledging promotional efforts by vendors. These results suggest that QRIS effectively facilitates seamless digital payments and improves the payment experience within an educational environment. However, as the study focused on a single institution, further research is needed across diverse populations to validate these findings.
THE VIEWS OF PROSPECTIVE STUDENTS NEW STUDENT PATHWAY SNBT 2024 THROUGH MEDIA MONITORING VOCATIONAL UNIVERSITY INDONESIA Siagian, Beatrix
Jurnal Vokasi Indonesia Vol. 13, No. 1
Publisher : UI Scholars Hub

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This study aims to analyze the perceptions and views of prospective new students on the selection of SNBT admissions in 2024 in the UI Vocational Education Program. All information contained is obtained through social media monitoring carried out in the January-July 2024 period, with social media coverage namely Instagram, X, Tiktok, and Youtube. This research produces the main perceptions, main topics, and sentiment analysis of all study programs in UI Vocational Education and sentiments related to several specific topic categories. Based on the results of the analysis, it was found that conversations regarding the selection of SNBT admissions in 2024 at UI Vocational School dominated discussions on social media with a portion of 92.2%, compared to Gadjah Mada University (UGM) Vocational School which only reached 7.8%. The top topics are dominated by discussions covering tuition fees (UKT), capacity, and prospective new students' perceptions of SNBT selection. Sentiment is dominated by neutral with a total of 78%. Sentiments were positive regarding the reputation of UI Vocational School, but also accompanied by negative sentiments regarding tuition fees that are considered expensive and limited capacity. When viewed in terms of engagement, Instagram social media is the platform that shows the highest interaction, while Twitter and YouTube show lower engagement.
Co-Authors Andriyani, Febri Citra, Ajenk Suciati, Pijar