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All Journal Lex Stricta : Jurnal Ilmu Hukum
Syafira Aquaristha
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Arts Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Perlindungan Hukum Atas Hak Merek Bagi Pelaku Usaha Kecil Terhadap Bolu Cupu Sebagai Makanan Tradisional Khas Kota Kayuagung Dinda Dana Pratiwi; Nadella Priscellia; Syafira Aquaristha; M. Danang Ramadhany Darmawan
Lex Stricta : Jurnal Ilmu Hukum Vol. 3 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Hukum Sumpah Pemuda

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Abstract

In Ogan Komering Ilir Regency, cupu cake is very popular, especially among the people of Kayuagung City. Unique flavors are very much loved by many people and help small businesses in the city of Kayuagung to develop their products. If utilized effectively, the potential for the development and empowerment of MSMEs throughout Ogan Komering Ilir Regency, particularly in Kayuagung District, is very significant. This potential can have a positive impact on the economic growth of the Kayuagung community. As is known, the economy is one of the very important factors in determining whether a country is classified as a developed or developing nation. The issue discussed in this writing is the importance of continuous legal counseling regarding the awareness of MSME actors, particularly micro business actors. Micro entrepreneurs make up 80% of the population in Kayuagung City, and they continue to believe that branding does not affect the quality of their products. It is very important that the government takes the necessary actions, such as providing counseling and socialization for follow-up, as well as offering guarantees to business actors regarding trademark registration. Awareness of the community culture that contributes to the low registration of trademarks needs to be improved.
Co-Authors Dinda Dana Pratiwi M. Danang Ramadhany Darmawan Nadella Priscellia