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Darsih, Deni Tri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Eko dan Bisnis: Riau Economic and Business Review

 1 
PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN RUMAH TIPE 42 VILLA ARIMA GARDEN PADA PT. ARIMA KARYA PROPERTY PEKANBARU Syafrina, Nova; Darsih, Deni Tri
Eko dan Bisnis: Riau Economic and Business Review Vol. 13 No. 1 (2022): Dinamika SDM dan Perilaku Konsumen dalam Dunia Pendidikan dan Perusahaan
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/jeb.v13i1.373

Abstract

This study aims to determine the effect of price on consumer decisions in buying a house type 42 Villa Arima Garden at PT Arima Karya Property Pekanbaru. From the results of the SPSS test, the t-count is 3.481 and also based  on the significance test table, the t-table is 2.022. From the two tests, it can be concludedthattcount(3.481) > t table (2.022). And also the significance level obtained is 0.01 < 0.05. Thus, it can be concluded that the price has a significant effect on consumer decisions in buying a house type 42 Villa Arima Garden at PT Arima Karya Property Pekanbaru. The value of R-square (Coefficient of Determinants) is 0.237.It can be concluded that the amount of price on consumer decisions in buying a house type 42 Villa Arima Garden at PT Arima Karya Property Pekanbaru is 23.70%. The relationship of price to consumer decisions in buying a house type 42 Villa Arima Garden at PT. Arima Karya Property Pekanbaru is negative as evidenced by the regression coefficient (b) of -0.34
Co-Authors Syafrina, Nova