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All Journal Persepsi : Communication Journal
Mandasari, Erika
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Constructing the Meaning of Environmental Communication in Bagan Kuala's Marine Debris Crisis Zuhdi, Abdurrahman; Mustofa, Basri; Samudra, Muhammad Ilham; Mandasari, Erika; Nafis, Muhammad; Nazhim Harahap, Tuongku Muhammad
Persepsi: Communication Journal Vol 8, No 2 (2025): November 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i2.26830

Abstract

AbstractThis study analyzes the construction of meaning in environmental communication within the marine debris crisis in Bagan Kuala Village, Serdang Bedagai Regency. The novelty of this research lies in its emphasis on the role of the family as the primary agent for instilling ecological values, moving beyond the structural approaches that have thus far been dominant. Using a qualitative case study method through participatory observation, in-depth interviews, and documentation, four main findings were identified: public misconceptions that waste in rivers strengthens the soil and that waste in the sea will disappear on its own; environmental communication that is merely ceremonial and unsustainable; differential meanings of waste among social groups; and community behavioral patterns reliant on external initiatives (dependency model). The study concludes that environmental communication strategies need to be directed into participatory and sustainable programs, with the family as the foundation for building independent ecological awareness. Keywords: environmental communication, family, marine debris, dependency behavior, ecological awareness
Co-Authors Mustofa, Basri Nafis, Muhammad Nazhim Harahap, Tuongku Muhammad Samudra, Muhammad Ilham Zuhdi, Abdurrahman