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Pengaruh Servant Leadership Terhadap Kreativitas Karyawan Qomaruzzaman, Ruby Faozan; Nurrachman, Ikhsan
PROSIDING SENADIKA : Seminar Nasional Akademik Vol 1 No 1 (2024): PROSIDING SEMINAR NASIONAL AKADEMIK (SENADIKA) 2024
Publisher : PROSIDING SENADIKA : Seminar Nasional Akademik

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Abstract

Kemampuan organisasi untuk terus beradaptasi dan berinovasi sangat penting dalam lingkungan bisnis yang kompetitif. Kreativitas karyawan memainkan peran penting dalam menghasilkan inovasi, memungkinkan organisasi untuk menciptakan ide-ide baru dan meningkatkan efisiensi. Penelitian ini menggunakan metode narrative review untuk mengeksplorasi bagaimana servant leadership memengaruhi kreativitas karyawan. Kepemimpinan ini berfokus pada kesejahteraan karyawan dan menciptakan lingkungan kerja yang kolaboratif. Temuan menunjukkan bahwa servant leadership meningkatkan kreativitas melalui mediator seperti team-member exchange (TMX) dan pemberdayaan psikologis. Faktor-faktor kontekstual seperti jarak kekuasaan yang rendah dan motivasi intrinsik memperkuat dampak positif ini. Namun, dalam industri yang sangat terstruktur, efektivitasnya dapat berkurang. Penelitian ini berkontribusi pada literatur dan praktik dengan menyoroti pentingnya pendekatan servant leadership dalam memromosikan kreativitas.
Peningkatan Kapasitas Kewirausahaan dan Digital Marketing untuk Anak Panti Asuhan Putri Baabussalaam Banyumas Gumintang, Bagas; Nikmah, Filda Khoirun; Prayogi, Joni; Qomaruzzaman, Ruby Faozan
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 4 No 2 (2025): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v4i2.19509

Abstract

This community service activity was carried out at the Baabussalaam Banyumas Foundation with the aim of improving the knowledge and entrepreneurial skills of orphanage children through enterpreneurship training and digital marketing. The program was attended by 15 foster children with an age range of 12-18 years. The implementation method includes the delivery of enterpreneurship materials, digitak marketing training, content creation practices, and technical assistance. The results of the activity showed a significant increase in the understanding of enterpreneurship concepts, skills in utilizing social media for promotion, and an increase in participants’ motivation and confidence. The orphanage’s flaghsip products in the form of pletok beer and ornamental plants have been successfully developed through more attractive packaging and simple digital promotion. This program received a positive response from participants and orphanage managers, and opened up sustainability opportunities through the formation of internal enterpreneurship groups. Thus, this training has proven to be a strategic solution to suppory the economic independence of orphanage children while supporting the development of the local creative economy.