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Nizaroh, Zhafirah Alda
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Social Sciences

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Process of Creating Hyperreality Through K-pop Alternative Universe on Social Media X: Proses Terbentuknya Hiperrealitas Melalui Alternative Universe K-Pop di Media Sosial X Nizaroh, Zhafirah Alda
Jurnal Media dan Komunikasi Vol. 6 No. 1 (2025): Jurnal Media dan Komunikasi (MEDKOM) No 1 Volume 6 2025
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v6i1.73985

Abstract

ABSTRACT This research aims to describe how a new reality was constructed through fictional narratives created by K-Pop fans called 'Alternative Universe' on X. This research uses descriptive qualitative methods with purposive sampling. Thus, all the informants were chosen based on certain criteria. The data was then analyzed with hyperreality theory by Jean Baudrillard. This conducted study indicates that there is a new social reality constructed through a simulation process on new media. Alternative Universe K-pop is blurred the reality through narratives and visualization using threads fitur on X. Keywords: Alternative Universe; K-Pop; Hyperreality ABSTRACT Penelitian ini bertujuan untuk mendeskripsikan bagaimana konstruksi realita baru terbentuk melalui narasi fiksi oleh penggemar K-Pop yaitu Alternative Universe di X. Penelitian ini menggunakan metode kualitatif dan purposive sampling. Seluruh informan dipilih berdasarkan kriteria tertentu. Hasil dari penelitian ini kemudian dianalisis menggunakan teori hiperrealitas oleh Jean Baudrillard. Hasil penelitian ini menunjukkan bahwa realita sosial baru dikonstruksi melalui proses simulasi pada media baru. Alternative Universe K-Pop mengaburkan realita idola K-Pop melalui narasi dan visualisasi dengan menggunakan fitur Thread pada X. Kata kunci : Alternative Universe; K-Pop; Hiperrealitas.
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