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All Journal Jurnal Media dan Komunikasi
Arya, Wisnu
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Social Sciences

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A Comparative Study of Digital Storytelling Styles on TikTok and YouTube: A Case Study of RJL 5 - Fajar Aditya Arya, Wisnu
Jurnal Media dan Komunikasi Vol. 6 No. 1 (2025): Jurnal Media dan Komunikasi (MEDKOM) No 1 Volume 6 2025
Publisher : Airlangga University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/medkom.v6i1.74485

Abstract

This study explores how digital storytelling is adapted across two major platforms: YouTube and TikTok, using content from RJL 5 – Fajar Aditya. The research is driven by the need to understand how different platform characteristics shape storytelling strategies. The objective is to compare how the same creator applies the seven elements of digital storytelling—point of view, dramatic question, emotional content, voice, soundtrack, economy, and pacing—on both platforms. Using a qualitative descriptive approach, data were collected through documentation of selected videos from RJL 5 on YouTube and TikTok, followed by analysis using Lambert’s (2013) framework. The findings show that YouTube supports deeper emotional narratives with longer duration and first-person perspectives, while TikTok emphasizes speed, dramatic visuals, and concise storytelling. This contrast reflects how content creators must adapt their narrative techniques based on audience behavior and platform design. The study contributes to a better understanding of platform-specific storytelling and provides insights for creators aiming to maximize engagement through strategic narrative adaptation. Keywords: Digital Storytelling, YouTube, TikTok, RJL
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