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Technology Adoption in SMEs: Unraveling Bibliometric Patterns and Public Policy Influences Dhabyan Khalid Rafasya; Jovandher Abraham Limbong; Shabrina Nailul Farich; Siti Salza Rahmadanita Nakhat; Chandika Mahendra Widaryo; Muhammad Ramadhani Kesuma
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/gzytfc30

Abstract

The rising dependence on digital technologies has made technology adoption a strategic requirement for SMEs aiming to enhance competitiveness and sustainability. However, adoption remains uneven, especially in developing economies where structural, behavioral, and policy factors shape digital transformation. This study analyzes bibliometric patterns and public policy influences in SME technology adoption research by examining Scopus-indexed publications (2010–2024) using VosViewer for keyword co-occurrence and co-authorship mapping. The results show that the literature centers on interconnected clusters, including technology adoption models, policy interventions, digital transformation, Industry 4.0, and data governance. Findings highlight the crucial role of public policy in supporting institutional readiness, infrastructure, and capacity building, while behavioral and organizational elements, such as managerial attitudes, perceived risks, and digital literacy, also affect adoption outcomes. Bibliometric trends reveal a shift from basic ICT tools to advanced digital ecosystems involving automation, AI, and cybersecurity. This mapping clarifies how policy and organizational dynamics jointly shape SME technology adoption and informs future research and policymaking.
Effectiveness And Efficiency Of Gopay Usage Among Generation Z In Rural East Kalimantan Purnamasari, Ike; Ariswati, Lusiana Desy; Chandika Mahendra Widaryo
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/zt7h6453

Abstract

This study evaluates the post-adoption effectiveness and efficiency of GoPay usage among Generation Z in Kutai Kartanegara and Kutai Barat Regencies, East Kalimantan, within the context of 2025 regional fiscal pressures and digital infrastructure limitations in rural settings. The research employs a qualitative approach using a case study method. Data were collected through in-depth interviews, non-participant observation, and documentation involving six Generation Z informants selected through purposive sampling. Data analysis was conducted phenomenologically using NVivo 15 software through textual description, structural description, and synthesis of meanings. The findings indicate that GoPay is perceived as highly effective and efficient due to its transaction speed, ease of use, security features, and promotional benefits that contribute to cost savings. TreeMap and WordCloud visualizations reveal the dominance of terms such as “fast,” “transaction,” “efficient,” and “time” in participants’ narratives. Beyond functioning as a digital payment tool, GoPay also serves as a simple financial management instrument through balance monitoring and transaction history features. However, challenges such as limited digital literacy and unstable internet connectivity remain significant barriers in rural contexts. This study recommends strengthening digital literacy programs and expanding digital infrastructure to optimize financial inclusion for Generation Z in East Kalimantan.