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All Journal Widya Komunika: Jurnal Komunikasi Pendidikan
Al Barqi, Muhamad Faruq
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Education Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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Artikel Analisis Wacana Kritis ANALISIS WACANA KRITIS DALAM MEDIA SOSIAL INSTAGRAM TENTANG " WANITA KARIR" MODEL ANALISIS NORMAN FAIRCLOUGH Al Barqi, Muhamad Faruq
Widya Komunika Vol 15 No 2 (2025): Dinamika Komunikasi dan Representasi Sosial di Era Digital
Publisher : Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.wk.2025.15.2.13840

Abstract

This study aims to uncover the dynamics of discourse on "career women" on Instagram using the Critical Discourse Analysis (CDA) approach by Norman Fairclough. This approach consists of three dimensions of analysis: text (linguistic content), discursive practice (the process of text production and consumption), and social practice (broader social context). The findings reveal that the representation of career women on Instagram is complex, reflecting contradictions between narratives of women's empowerment and the pressures of traditional gender norms. Dominant narratives often portray career women as ideal multitaskers, but implicitly reinforce stereotypes about domestic responsibilities. This study concludes that social media discourse plays a significant role in shaping public perceptions of career women and highlights the need to construct more inclusive and unbiased narratives. Keywords: Career Women, Social Media, Instagram, Critical Discourse Analysis, Norman Fairclough, Gender Representation, Women's Empowerment, Social Narratives.
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