Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Widya Komunika: Jurnal Komunikasi Pendidikan
Putra, Arief Tri Hardiyanto
Unknown Affiliation
Education Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Komunikasi Visual Dan Inovasi Fotocall Studio Melalui Akun Instagram @Fotocall.Studio Putra, Arief Tri Hardiyanto
Widya Komunika Vol 15 No 2 (2025): Dinamika Komunikasi dan Representasi Sosial di Era Digital
Publisher : Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.wk.2025.15.2.17824

Abstract

Visual communication and innovation have become important factors in the success of photography businesses in the digital era, especially through Instagram. This study aims to (1.) Identify the visual communication of the Fotocall Studio team in attracting audience attention through the Instagram account @Fotocall.Studio, (2.) Identify the innovations carried out by the Fotocall Studio team in attracting public attention through the Instagram account @Fotocall.Studio. The method used is descriptive qualitative with the Diffusion of Innovations theory, supported by method visual content analysis and service innovation. The results show that Fotocall Studio’s visual communication is realized through simple and easy-to-read typography, high-quality photography with a natural atmosphere, the use of dominant colors such as white, black, and pastel, layouts with clear information hierarchy, as well as consistent logo usage. The main innovation in the form of a self-photo photobooth service can be understood through Rogers’ five stages: knowledge, persuasion, decision, implementation, and confirmation, which have been proven to increase audience engagement, the number of bookings, and client satisfaction.
Co-Authors