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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development)
Nurbintari, Riris
Unknown Affiliation
Economics, Econometrics & Finance

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The Influence of Financial Literacy, Business Networking, and Entrepreneurial Orientation on MSME Performance in Surabaya with Market Orientation as a Moderating Variable Nurbintari, Riris; Sukoco, Agus
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 6 (2025): November 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i6.3462

Abstract

This study investigates the influence of financial literacy, business networking, and entrepreneurial orientation on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Surabaya, with market orientation as a moderating variable. A quantitative approach was employed, and data were collected through structured questionnaires distributed to 99 MSME owners and managers. Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze the data. The results indicate that financial literacy and entrepreneurial orientation significantly enhance MSME performance, whereas business networking shows no significant impact. Furthermore, market orientation does not moderate the relationship between financial literacy or business networking and MSME performance. These findings highlight the importance of strengthening entrepreneurs’ financial capabilities and entrepreneurial orientation to improve MSME competitiveness and sustainability.
Co-Authors Agus Sukoco