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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pengabdian Mandiri
Gustika , Soni
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Professional Services Training to Enhance Job Readiness of Vocational Students at SMKN 8 North Bengkulu Suwarni, Suwarni; Soleh , Ahmad; Wagini, Wagini; Panjaitan , David; Gustika , Soni; Gandi , Ramanda
Jurnal Pengabdian Mandiri Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/mandiri.v2i2.1018

Abstract

This community service program was conducted by lecturers from Universitas Dehasen Bengkulu to enhance the job readiness of students at SMKN 8 North Bengkulu through professional services training. The program focused on developing service excellence, effective communication, customer handling, professional behavior, and work ethics. The training was implemented using a workshop approach that combined theoretical explanations, practical demonstrations, role-playing, and direct practice to simulate real service situations.The results of the training indicate that students of SMKN 8 North Bengkulu showed significant improvements in confidence, communication skills, service behavior, and understanding of workplace expectations. Participants were able to apply service standards more effectively during simulation activities, and teachers observed positive changes in students’ attitude and readiness for employment.This program demonstrates that structured, practice-oriented professional services training can effectively prepare vocational students for service-oriented industries, enhance their soft skills, and increase their competitiveness in the workforce.
Business Analysis And Entrepreneurial Strategies In The Coffee Powder Industry In Kepahiang Regency, Bengkulu Province (Case Study: Ck3 Coffee - Central Kedai Kopi Kepahiang) Gustika, Soni
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.11100

Abstract

This study aims to analyze the business and entrepreneurial strategies implemented by Central Kedai Kopi Kepahiang (CK3) in the ground coffee industry in Kepahiang Regency, Bengkulu Province. CK3 is a coffee business founded by Panca Dewanto in Tebat Monok Village, Agrodehasen Rest Area, Bengkulu. With sales volume reaching 2,000 cups of coffee per month and hundreds of kilograms of coffee powder per month, CK3 has demonstrated significant growth in the local coffee industry. This study employs a qualitative approach using the case study method. Data collection was conducted through in-depth interviews with the founder, participatory observation, and document analysis. The analytical framework utilized the Business Model Canvas (Osterwalder & Pigneur, 2010), Porter’s Generic Strategies (Porter, 1985), and Entrepreneurial Orientation (Lumpkin & Dess, 1996). The results indicate that CK3 implements a differentiation strategy, focusing on the unique quality of Kepahiang Robusta coffee beans, a strategic location at a rest area, and a personalized consumer experience. The dominant dimensions of entrepreneurial orientation are proactiveness and innovativeness in product development. Effective marketing strategies include local market penetration, digital channel development, and building a community of coffee enthusiasts.
Co-Authors Ahmad Soleh Gandi , Ramanda Panjaitan , David Suwarni Suwarni Wagini Wagini, Wagini