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All Journal Ekopedia: Jurnal Ilmiah Ekonomi Indonesia Economic Journal
Maatuil, Rexy Andalangi
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Economics, Econometrics & Finance

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Journal : Indonesia Economic Journal

 1 
Perlindungan Hukum bagi pelaku Usaha dalam perjanjian kemitraan Waralaba: Studi kasus pemutusan kontrak Mitra Indomaret di Indonesia  Maatuil, Rexy Andalangi; Anggraeni Dalonto; Fernie Debrianty Manis; Sutrdya Anasthasya Tumunde; Paskahlina Indriyani Asmuruf; Debora Seilin Kasehung
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/hha2z723

Abstract

This study examines the legal protection provided to business actors engaged in franchise partnership agreements, focusing specifically on the issue of contract termination between Indomaret and its partners. In practice, franchise relationships often place partners in a weaker position due to limited access to information, dependence on franchisors’ operational systems, and an unequal bargaining position from the outset. These conditions frequently lead to disputes, especially when franchisors terminate agreements unilaterally or without a clear legal basis. The research employs a normative juridical approach enriched with case study analysis to assess the effectiveness of the Trade Law, franchise regulations, and principles of contract law in protecting partners. Normatively, Indonesian law provides several protective instruments, such as transparency obligations, fairness in drafting contract clauses, and restrictions against arbitrary actions by franchisors. However, implementation remains suboptimal due to franchisors’ dominance in contract drafting, weak government oversight, and limited capacity of partners to assert their rights through legal mechanisms. The Indomaret case study reveals significant imbalances in the distribution of rights and obligations, particularly regarding operational standards and performance evaluations. Therefore, the study highlights the need for stronger government supervision, more transparent and balanced contract arrangements, and improved legal literacy among partners to create a more equitable and proportional franchise partnership framework.
Strategi Media Sosial Sebagai Pendorong Pertumbuhan Bisnis: Studi Kasus Shopee Indonesia Maatuil, Rexy Andalangi; Noviyanto Tamatompo; Ferlita Aryanti Pusung; Marcelino Manolimay; Verdinan Liju
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ja5rd980

Abstract

Shopee Indonesia's social media strategy has proven effective in driving business growth in the competitive digital era. Shopee utilizes various social media platforms, such as Instagram, TikTok, YouTube, and Facebook, to reach a broad, heterogeneous, and active online audience. Each platform is utilized according to its user characteristics through creative, relevant, and interactive content, including sales promotions, thematic campaigns, live streaming, short entertainment, and strategic collaborations with influencers. This approach is not only oriented towards product offerings but also aims to build emotional closeness, trust, and user loyalty through two-way communication. The impact is reflected in increased brand awareness, engagement, frequency of interactions, and active user participation in various Shopee programs and features. Furthermore, consistent brand messaging, utilization of digital trends, and adaptation of platform algorithms further strengthen Shopee's position amidst intense e-commerce competition. Thus, social media strategy plays a significant role as a marketing tool, a means of communication, and a key driver of Shopee Indonesia's sustainable business growth.
Perlindungan Konsumen Dalam Perjanjian Jual Beli Online Maatuil, Rexy Andalangi; Olfina Manatar; Jesica kiara Agumanis; Abbelia Ardiva Bawanda; Zulkifli Liputo; Marchello Rori
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tx4m0491

Abstract

The development of e-commerce provides convenience for consumers, but also raises various legal issues, especially in online sales agreements. This study aims to analyze the form of consumer protection and determine the extent to which existing regulations are able to provide legal certainty for the parties. The method used is a literature study through a review of books, journals, and laws and regulations relevant to electronic transactions and consumer protection. The results of the study indicate that non-conformity of goods, incomplete product information, and lack of responsibility of business actors remain the main problems experienced by consumers. Although regulations such as the Consumer Protection Law, the ITE Law, and Government Regulation No. 80 of 2019 have provided a legal basis, the effectiveness of their implementation still depends on business actor compliance and consumer literacy levels. This study emphasizes the importance of strengthening education, information transparency, and more intensive supervision to create safe and balanced online transactions for consumers. Consumer protection has been regulated in Law Number 8 of 1999 and regulations related to electronic transactions, but its implementation still faces various obstacles, such as unclear information, seller identity verification, and the effectiveness of complaint channel.
Kajian Teoritas Pengaruh Harga dan Kualitas Produk Terhadap Loyalitas Konsumen pada Bisnis Kuliner Digital Maatuil, Rexy Andalangi; Markus, Jennifer; Anthe, Miquele E. O.; Manoppo, Marchelina A. P.; A. Sagay, Gainfasi; Gabriela Lumi
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n2jf3r19

Abstract

The rapid expansion of digital culinary businesses has been driven by the increasing use of app-based food delivery platforms. Intense competition requires business owners to understand the key factors influencing consumer behavior, particularly customer loyalty. This study aims to analyze the influence of price and product quality on consumer loyalty in digital culinary businesses through a literature review of relevant scientific articles and books published within the last ten years. The findings indicate that fair, transparent, and competitive pricing significantly shapes repeat purchase decisions. Additionally, consistent product quality that meets expectations and ensures hygiene plays a major role in maintaining consumer trust. The reviewed literature also highlights that both variables simultaneously affect loyalty, with product quality often emerging as the more dominant factor compared to price. The uniqueness of this study lies in its focus on consumer behavior within digital food ecosystems, where ratings, reviews, and app-based service experiences strongly influence purchasing decisions. This study provides valuable implications for digital culinary MSMEs to optimize pricing strategies and improve product quality to sustain consumer loyalty in an increasingly competitive digital marketplace.
Co-Authors A. Sagay, Gainfasi Abbelia Ardiva Bawanda Anggraeni Dalonto Anthe, Miquele E. O. Debora Seilin Kasehung Ferlita Aryanti Pusung Fernie Debrianty Manis Gabriela Lumi Jesica kiara Agumanis Manoppo, Marchelina A. P. Marcelino Manolimay Marchello Rori Markus, Jennifer Noviyanto Tamatompo Olfina Manatar Paskahlina Indriyani Asmuruf Phane, Peter Rengkeng, Meylia Frita Sulendorong, Putri Anggraini Sutrdya Anasthasya Tumunde Verdinan Liju Zulkifli Liputo