Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Indonesia Economic Journal
Manoppo, Marchelina A. P.
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Kajian Teoritas Pengaruh Harga dan Kualitas Produk Terhadap Loyalitas Konsumen pada Bisnis Kuliner Digital Maatuil, Rexy Andalangi; Markus, Jennifer; Anthe, Miquele E. O.; Manoppo, Marchelina A. P.; A. Sagay, Gainfasi; Gabriela Lumi
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n2jf3r19

Abstract

The rapid expansion of digital culinary businesses has been driven by the increasing use of app-based food delivery platforms. Intense competition requires business owners to understand the key factors influencing consumer behavior, particularly customer loyalty. This study aims to analyze the influence of price and product quality on consumer loyalty in digital culinary businesses through a literature review of relevant scientific articles and books published within the last ten years. The findings indicate that fair, transparent, and competitive pricing significantly shapes repeat purchase decisions. Additionally, consistent product quality that meets expectations and ensures hygiene plays a major role in maintaining consumer trust. The reviewed literature also highlights that both variables simultaneously affect loyalty, with product quality often emerging as the more dominant factor compared to price. The uniqueness of this study lies in its focus on consumer behavior within digital food ecosystems, where ratings, reviews, and app-based service experiences strongly influence purchasing decisions. This study provides valuable implications for digital culinary MSMEs to optimize pricing strategies and improve product quality to sustain consumer loyalty in an increasingly competitive digital marketplace.
Co-Authors A. Sagay, Gainfasi Anthe, Miquele E. O. Gabriela Lumi Maatuil, Rexy Andalangi Markus, Jennifer