Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Finansha: Journal of Sharia Financial Management
Aulia, Amar Ali
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
AN ANALYSIS OF THE BUSINESS FEASIBILITY STUDY OF KOPIEMAS COFFE SHOP IN BANDUNG Aulia, Amar Ali; Muhammad, Raji Rahma
Finansha: Journal of Sharia Financial Management Vol. 6 No. 2 (2025): Finansha: Journal of Sharia Financial Management
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/fjsfm.v6i2.45794

Abstract

This study aims to conduct a comprehensive feasibility analysis of Kedai Kopiemas, a micro and small enterprise located in Bandung, by evaluating marketing, production, human resource management, financial performance, and strategic (SWOT) aspects. The rapid growth of coffee shop businesses in urban areas underscores the need for an integrated feasibility assessment to ensure sustainability, particularly in financial and managerial dimensions. Using a descriptive analytical approach, this study combines qualitative data obtained from interviews and observations with quantitative data derived from financial records. The findings indicate that Kopiemas is highly feasible to operate and develop. Financial indicators show a positive Net Present Value (NPV) of IDR 41,784,810.77 (discount rate 16%) and an Internal Rate of Return (IRR) exceeding 20%, both of which confirm strong investment viability. Non-financial aspects further support this conclusion: the business benefits from an efficient competency-based HR structure and competitive strengths identified through SWOT analysis. This study contributes to MSME feasibility literature by offering an integrated assessment model that incorporates sharia-based sustainability principles, emphasizing the alignment between financial viability, ethical management, and community welfare.
Co-Authors Muhammad, Raji Rahma