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p-Index From 2020 - 2025
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All Journal Da'watuna: Journal of Communication and Islamic Broadcasting
Nurafifah Lutfiah, Wanda
Unknown Affiliation
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Key Opinion Leader dalam Membangun Citra Jenama Almira Travel melalui Media Sosial Nurafifah Lutfiah, Wanda; Haikal Wishnumurti, Rayhansyah
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 6 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i6.9859

Abstract

The digital era has reshaped the marketing communication landscape, positioning Key Opinion Leaders (KOLs) as strategic actors in brand image development through social media. This research aims to explore how Almira Travel leverages KOLs as part of its digital communication strategy to build brand perception among audiences. Using a qualitative approach, data was collected through in-depth interviews with Almira Travel’s team and two collaborating KOLs Marissya Icha (@marissyaichareal) and Mimi Jamilah (@michan_91) and triangulated with other supporting sources. The findings indicate that emotional engagement, KOL credibility, and message-brand alignment significantly influence public perception of Almira Travel.
Co-Authors Haikal Wishnumurti, Rayhansyah