Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Da'watuna: Journal of Communication and Islamic Broadcasting
Apriyani, Iin
Unknown Affiliation
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Da'watuna: Journal of Communication and Islamic Broadcasting

 1 
Menghadapi Dominasi Media Nasional: Strategi Transformasi yang Dijalankan oleh Media Radio Lokal Apriyani, Iin
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 6 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i6.10108

Abstract

The influence of national media with its wide reach and massive resources is a major challenge for local radio stations to remain functional in the digital era. This study investigates the transformation strategies adopted by local radio in the face of these challenges. Through the use of digital technology, local content customization, and platform variation, local radio stations are able to expand their audience reach and increase engagement. In addition, cooperation with local communities supports their financial sustainability and competitiveness. The findings indicate that technology-driven innovation is a key factor for local radio to survive and grow in competition with national media.
Co-Authors