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All Journal Sistemasi: Jurnal Sistem Informasi DBESTI: Journal of Digital Business and Technology Innovation INOVTEK Polbeng - Seri Informatika Jurnal Publikasi Teknik Informatika
Kasih, Jemiro
Sekolah Tinggi Teknologi Terpadu Nurul Fikri
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Library & Information Science

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Perbandingan Efektivitas Google Ads dan Meta Business Ads dalam Meningkatkan Lead Produk CRM di PT Ciptadra Softindo Adiyat, Afghan Hanif; Kasih, Jemiro; Panji, Krisna
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 2 (2025): November, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v2i2.1937

Abstract

PT Ciptadra Softindo utilizes two major advertising platforms—Meta Business Ads and Google Ads—in parallel to promote its Onebox CRM product. However, there has been no systematic evaluation of the relative effectiveness of each platform in generating high-quality leads within the B2B sector. This study aims to analyze and compare the effectiveness of both platforms in increasing the quantity and quality of leads for the Onebox CRM product. The research was conducted over a three-month period, measuring ten key performance parameters: impression, click-through rate (CTR), cost per click (CPC), link clicks, number of incoming leads, relevant leads, qualified leads ratio, spam rate, conversion rate, and cost per lead (CPL). A quantitative method was employed using a controlled experimental approach, with statistical testing performed via independent samples t-test using GraphPad Prism software to compare campaign performance metrics. The results indicate that Meta Business Ads significantly outperformed Google Ads across most conversion-related parameters, particularly in the number of relevant leads, conversion rate, and cost efficiency (CPL). Meanwhile, Google Ads demonstrated stronger performance in awareness-oriented metrics such as CTR and link clicks, making it more suitable for the product awareness stage within search engine environments. This study concludes that Meta Business Ads is a more effective and efficient advertising platform for generating B2B conversion leads for CRM products in the context of PT Ciptadra Softindo’s market.
Pengaruh Content Marketing Instagram terhadap Potensi Leads Penjualan pada UMKM Kuliner Nika, Syawla Ersi; Kasih, Jemiro; Shiroth, Salman Fathy
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 2 (2025): November, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v2i2.2232

Abstract

This study aims to examine whether Instagram-based content marketing strategies can increase the number of sales leads for UMKM RCFood. Instagram was chosen due to its interactive features, such as reels, stories, and bio links, which support content promotion. The study employs a quantitative correlational approach using a survey method and simple linear regression analysis. Data were collected via an online questionnaire in Google Forms, distributed to 100 followers of the Instagram account @rcfoodd, using purposive sampling. The results show that content marketing has a significant influence on lead volume, with a coefficient of determination (R²) of 0.591. One of the observed indicators was the increase in page views on Taplink, which was listed in the account’s bio, as well as direct messages from users, indicating their interest in proceeding to purchase. This implies that engaging and consistent content can drive user actions. Therefore, optimizing content strategies is recommended for MSMEs using social media to enhance customer engagement.
Rancang Bangun Sistem Informasi Persediaan Barang Menggunakan Framework Laravel dengan Metode Waterfall: Studi Kasus Toko Amora Computer Andrean Bagus Saputra; Jemiro Kasih
DBESTI: Journal of Digital Business and Technology Innovation Vol 3 No 1 (2026): Mei, 2026
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v3i1.2088

Abstract

Amora Computer Store is a medium-sized retail shop that sells all types of computers, laptops, and other computer accessories. Amora Computer Store still uses conventional methods for recording incoming goods, sales, company debts, and employee salaries. This research aims to manage inventory and sales in a computerized manner by building an Inventory Information System. The type of research used is Qualitative. Qualitative research employs numerical data such as texts, interviews, and observations to understand phenomena in depth. The research stages utilize the Waterfall method, which is a Software Development Life Cycle (SDLC) method used for software development. The advantage of this method is that the resulting system development will be better because the system development is carried out in stages. This research uses the Laravel Framework, which is easy to implement with the MVC (Model, View, Controller) concept, creating a tidy data structure by separating the presentation from data processing. Based on the results of testing the system's functionality using the User Acceptance Testing (UAT) method by completing 70 testing scenario questions, a result of 97.17% was obtained, indicating that 68 scenarios functioned as expected, while 2.86% or 2 scenarios did not function as expected. In conclusion, the system's functionality operates as anticipated.
Penerapan Metode Double Diamond dalam Perancangan Prototipe UI/UX Website UMKM Batik Bumiku Sukartini Sukartini; Jemiro Kasih; Amalia Rahmah
DBESTI: Journal of Digital Business and Technology Innovation Vol 3 No 1 (2026): Mei, 2026
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v3i1.2276

Abstract

Batik Bumiku MSMEs are batik handicraft business actors who have been domiciled in Bogor City since 2017 and have great opportunities to grow and innovate as digital technology develops. However, limited online information and a lack of human resources in the field of technology are challenges in expanding its market reach. This research aims to design a prototype of the Batik Bumiku website as an information media while strengthening the brand image by implementing the Double Diamond method, which comprises four stages: Discover, Define, Develop, and Deliver. This process resulted in the design of the main page, including the homepage, batik catalog, batik services, and contact page. Design validation was conducted using the System Usability Scale (SUS) on the Maze platform to assess user comfort with the prototype. The evaluation results show an SUS score of 86, which is classified as very good, indicating that the design has met user expectations in both visual and usage experience. Suggestions for further development to realize the website's full potential, provide benefits that users feel, and improve mobile design to increase user accessibility.
Evaluation of the STTNF 360° Virtual Tour System Success based on the Delone and McLean Model using the PLS-SEM Approach Syifa Rahmatia Ramadhani; Jemiro Kasih
SISTEMASI Vol 15, No 6 (2026): Sistemasi: Jurnal Sistem Informasi
Publisher : Universitas Islam Indragiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v15i6.6407

Abstract

This study aims to evaluate the success of the STTNF 360° Virtual Tour System as an information and promotional medium for Sekolah Tinggi Teknologi Terpadu Nurul Fikri (STTNF). The system enables prospective users to explore the campus environment virtually; however, its success from the users' perspective has not yet been systematically evaluated. This study adopts a quantitative approach based on the DeLone and McLean Information Systems Success Model to examine the effects of System Quality, Information Quality, and Service Quality on Use, User Satisfaction, and Net Benefits. Data were collected through a questionnaire administered to 97 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that System Quality has a significant positive effect on User Satisfaction (t = 2.454, p = 0.014). Furthermore, User Satisfaction has significant positive effects on both Use (t = 4.011, p < 0.001) and Net Benefits (t = 10.129, p < 0.001), whereas the remaining quality constructs do not exhibit statistically significant effects. The coefficient of determination (R²) indicates moderate explanatory power, with values of 0.527 for User Satisfaction, 0.663 for Use, and 0.511 for Net Benefits. Overall, the findings demonstrate that the STTNF 360° Virtual Tour System provides meaningful benefits by enabling users to better understand the campus environment through an immersive virtual experience. These results offer practical insights for STTNF to further improve system quality and optimize the virtual tour as an effective platform for campus information dissemination and promotion.
Needs Analysis of a 360° Virtual Tour as Campus Information Medium at STTNF Using PIECES Annisa Nurul Nabilah; Jemiro Kasih
INOVTEK Polbeng - Seri Informatika Vol. 11 No. 3 (2026): August
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/wgcvc241

Abstract

This study aims to analyze the system requirements for developing a 360° Virtual Tour as a campus information medium for Nurul Fikri Integrated Technology College (STTNF) using the PIECES model, comprising Performance, Information, Economy, Control, Efficiency, and Service dimensions. A descriptive qualitative approach was employed, with data collected through observation, semi-structured interviews, and documentation involving 15 informants consisting of prospective students, active students, and New Student Admission Team representatives. Data were analyzed through transcription, coding, categorization, technique triangulation, mapping into the PIECES dimensions, and requirements formulation. The credibility of the findings was strengthened through member checking. The findings reveal that existing campus information media at STTNF remain static and non-interactive, limiting users from obtaining a comprehensive overview of the campus environment. Based on the PIECES analysis, 23 functional requirements and 22 non-functional requirements were formulated, with information completeness, navigation support, and system performance emerging as the primary user priorities. An initial use case diagram was developed to translate the validated requirements into a preliminary system model. This study contributes a validated and user-centered requirements specification for campus-based 360° Virtual Tour development using the PIECES model, distinguishing itself from prior studies that focused predominantly on implementation and usability evaluation by emphasizing requirements elicitation prior to system development in higher education institutions.
Pencegahan Dan Visualisasi Serangan Brute Force Menggunakan Fail2ban, Prometheus, dan Grafana Studi Kasus Di Sekolah Tinggi Teknologi Terpadu Nurul Fikri Rustianto, April; Arif Fadillah; Jemiro Kasih
Jurnal Publikasi Teknik Informatika Vol. 4 No. 2 (2025): Mei : Jurnal Publikasi Teknik Informatika
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupti.v4i2.5144

Abstract

Brute force attacks are a common method used by attackers to breach authentication systems, both on Secure Shell (SSH) services and website login pages such as WordPress. In educational institutions, particularly at the Nurul Fikri Integrated Technology College, authentication system security is crucial for maintaining data confidentiality and integrity. Prior to this research, the system in use was not equipped with an automated defense mechanism capable of responding to brute force attacks quickly and effectively. This research aims to implement Fail2Ban, an open-source application designed to automatically block IP addresses that make failed login attempts exceeding a certain threshold. The research method involved testing two scenarios: an attack on the SSH service using Nmap, and an attack on the WordPress login page using a Python script. The Fail2Ban configuration set the maxretry parameters to five failed attempts, a findtime of 10 minutes, and a bantime of 3 minutes. The test results showed that Fail2Ban successfully blocked the attacker's IP address according to the specified parameters, thus preventing further login attempts. To enhance monitoring capabilities, Fail2Ban is integrated with Prometheus and Grafana using a combination of the Fail2Ban Exporter, Python scripts, and Push Gateway. This integration produces an interactive dashboard that displays metrics such as the number of blocked IP addresses, total failed login attempts, and the status of active blocks. This data visualization allows system administrators to monitor attack activity in real-time and take additional precautions if necessary. Thus, Fail2Ban implementation is not only effective in preventing brute-force attacks but also improves situational awareness and rapid response to security incidents in educational institutions.
Co-Authors Adiyat, Afghan Hanif Andrean Bagus Saputra Annisa Nurul Nabilah April Rustianto Arif Fadillah Krisna Panji Nika, Syawla Ersi Rahmah, Amalia Salman Fathy Shiroth Sukartini Sukartini Syifa Rahmatia Ramadhani