Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal JEM17: Jurnal Ekonomi Manajemen
Alif Fianto , Achmad Yanu
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Bibliometric Mapping on Ethics, Privacy, and Trust in Digital Marketing Puspitasari, Kiki Puput; Mujanah, Siti; Alif Fianto , Achmad Yanu
JEM17: Jurnal Ekonomi Manajemen Vol. 10 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v10i2.132770

Abstract

The rapid advancement of digital technologies has significantly transformed modern marketing strategies, particularly in the utilization of consumer data, message personalization, and digital platform–based interactions. However, this evolution also raises complex ethical challenges related to privacy protection and the establishment of consumer trust. This study aims to map the development and research trends concerning ethics, privacy, and trust within the context of digital marketing through a bibliometric mapping approach. Data were collected from the Scopus database covering publications between 2013 and 2025 and analyzed using VOSviewer and Biblioshiny software. The analysis revealed four main research clusters: (1) ethics and social responsibility in digital marketing, (2) data privacy and information security, (3) consumer trust and loyalty, and (4) digital technology implementation in marketing strategies. The findings highlight that the success of digital marketing is not solely driven by technological innovation but also by how organizations uphold ethical principles and protect privacy to foster consumer trust. This study contributes to the growing body of digital marketing literature and offers practical insights for developing sustainable and integrity-oriented marketing strategies. Keywords: Bibliometric Mapping, Digital Marketing Ethics, Data Privacy, Consumer Trust, Online Marketing.
Bibliometric Analysis of Digital Marketing: Collaboration, Themes, and Opportunities Sugiarti, Riski; Mujanah, Siti; Alif Fianto , Achmad Yanu
JEM17: Jurnal Ekonomi Manajemen Vol. 10 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v10i2.132774

Abstract

This research examines the development of digital marketing scholarship through a bibliometric approach to identify collaboration patterns, dominant themes, and potential research opportunities. Data were collected from Google Scholar using Harzing’s Publish or Perish and analyzed with VOSviewer to map the evolution of digital marketing studies in recent years. The findings show that discussions in this field increasingly revolve around digital transformation, social media strategies, and their contribution to supporting micro, small, and medium enterprises (SMEs). Patterns of collaboration across authors and institutions demonstrate growing interdisciplinary engagement in digital marketing research. The analysis reveals four major thematic clusters: digital marketing strategies, SME empowerment, technological adaptation, and research development. These clusters highlight the role of technology and innovation in shaping new marketing models that enhance business–consumer interactions. The study also indicates several directions for future research, including digital consumer behavior, influencer involvement, and data-driven marketing decision-making. Overall, this bibliometric review offers a comprehensive overview of how digital marketing research continues to evolve and contribute to business growth, collaborative knowledge creation, and innovation in the digital era. Keywords: Digital Marketing; Collaboration; Themes; Opportunities; Bibliometric Analysis.
Co-Authors Puspitasari, Kiki Puput Siti Mujanah Sugiarti, Riski