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All Journal Journal of Language and Pragmatics Studies
Adebayo, Tayo
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Symbolic power in caricature of Nigerian academia in selected videos of Sagacious Prof Ajayi, Temitope Michael; Adebayo, Tayo; Esuola, David Oluwatobi
Journal of Language and Pragmatics Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jlps.v4i3.142

Abstract

Caricature, often visual, involves exaggerations for satirical, critical, or comic effect. Scholarly probes on caricature have focused on political and legal contexts with less attention to academia. Particularly, there is a dearth of symbolic power studies detailing the power relations between participants in Nigerian academia. The present study, therefore, explores how Facebook content creator, Sagacious Prof, depicts systemic issues in academia, with reference to the Nigerian context, examining how academics deploy linguistic choices to negotiate unethical goals in student-lecturer interactions. Adopting a qualitative approach, the study analysed ten purposively sampled videos of Sagacious Prof, whose content primarily depicts activities within the Nigerian academic context. The data analysis is guided by Norman Fairclough’s (1995) Critical Discourse Analysis. The findings showcased two negative systemic issues in Nigerian academia: transactional grading and transactional sex. By implication, Nigerian academics are largely constructed as being unethical in their engagements with students in the skits of Sagacious Prof.
The pragmatics of celebrity fan wars: A case study of Wizkid and Davido fans on X Esuola, David Oluwatobi; Adebayo, Tayo; Ajayi, Temitope Michael
Journal of Language and Pragmatics Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jlps.v4i3.143

Abstract

Celebrity rivalry refers to a situation in which two or more well-known public figures, typically from the entertainment, sports, or fashion industries, are perceived to be in conflict or competition with one another. Even though scholars have explored the celebrity rivalry between Wizkid and Davido, studies on the rivalry among their fans remain underexplored. Thus, from a qualitative research perspective, this study is a pragma-discursive analysis of the online interactions between the fans of Wizkid known as (FC) and fans of Davido known as (30BG). The data were examined using Henry Jenkins (1992) Fandom theory. Findings show that fans of both artists deploy impoliteness to foreground their celebrity’s industry, how their fans project the industry’s success over the other artist and financial supremacy over the other celebrity, and how their favorite celebrity is projected as richer than the other celebrity. Further studies can be done on comparing artists of different countries.
Co-Authors Ajayi, Temitope Michael Esuola, David Oluwatobi