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All Journal AHKAM : Jurnal Hukum Islam dan Humaniora Jurnal Pengabdian Masyarakat
Hidayatullah, Arip
Unknown Affiliation
Humanities Computer Science & IT Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PELATIHAN STRATEGI PEMASARAN DAN PENGUATAN BRANDING DALAM MEMBANGUN USAHA DI LINGKUNGAN KECAMATAN BANDUNG KAB. SERANG Wijaya, Aden; Meida, Tiara Asti; Hidayatullah, Arip; Maulana, Alif
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 12 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i12.1945

Abstract

This Community Service (PKM) program aims to improve the skills of the Bandung District, Serang Regency, community in developing businesses through marketing strategy training and branding strengthening. The main challenges faced by the local community are a lack of understanding of effective marketing strategies and the suboptimal application of branding concepts in promoting local products. The program's implementation methods included field observation, outreach, interactive training, and ongoing mentoring. The training focused on digital marketing strategy planning, social media management, brand identity creation (logos, slogans, and product packaging), and creative promotional techniques. The results of the program demonstrated an increase in participants' understanding and skills in designing marketing strategies and building strong brand images for their products. Furthermore, participants demonstrated high enthusiasm and commitment to applying the knowledge gained in developing their respective businesses. Thus, this PKM program contributes to increasing the competitiveness and economic independence of the community in Bandung District, Serang.
Analisis Implementasi Hukum Waris Islam dalam Kehidupan Masyarakat Urban Umar, Hasbi; Bafadhal, Husin; Pratiwi, Della Anggi; Putra, Rama Satria; Hidayatullah, Arip
AHKAM Vol 5 No 2 (2026): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ahkam.v5i2.9974

Abstract

Although the implementation of Islamic inheritance law has been widely studied, research that specifically highlights its practice in the context of urban communities influenced by modernization, legal pluralism, and socioeconomic factors remains relatively limited. This study aimed to examine the practice of implementing Islamic inheritance law and identify various challenges faced by urban communities in implementing it. This study used a qualitative approach with a case study design, involving 15 informants selected using purposive sampling. Data were collected through in-depth interviews, observation, and documentation, and were then analyzed using thematic analysis techniques. The results showed that the implementation of Islamic inheritance law in urban communities had not been carried out optimally. This condition was influenced by limited public understanding, the dominant influence of customary law and positive law, as well as economic considerations and family harmony. In addition, there was a tendency for inheritance distribution to be carried out through deliberation, which was not always in accordance with the provisions of faraidh. This finding contributes to the development of Islamic law studies, particularly regarding the adaptation of law to social change, and expands understanding of the dynamics of inheritance law implementation in modern society. Thus, improving Islamic inheritance law literacy among urban communities and the active involvement of religious leaders and relevant institutions are needed to provide comprehensive education and optimize the implementation of Islamic inheritance law more proportionally.
Co-Authors Alif Maulana, Alif Bafadhal, Husin Hasbi Umar Meida, Tiara Asti Pratiwi, Della Anggi Putra, Rama Satria Wijaya, Aden