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PENGUATAN UMKM MELALUI LITERASI DIGITAL DAN KEUANGAN: PENDEKATAN EDUKATIF DI KELURAHAN SAWUNGGALING WONOKROMO Imawan, Rifanda; Suroya, Nala Nur; Atasa, Dita
Jurnal Abdimas Ilmiah Citra Bakti Vol. 6 No. 4 (2025)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v6i4.6222

Abstract

Rendahnya literasi digital dan keuangan masih menjadi hambatan utama bagi UMKM, terutama dalam pemanfaatan teknologi kecerdasan buatan (AI) untuk mendukung pemasaran dan pengelolaan usaha. Kegiatan KKN ini bertujuan meningkatkan literasi digital dan literasi keuangan pelaku usaha sebagai upaya memperkuat kapasitas UMKM. Mitra dalam pengabdian ini adalah 17 UMKM di Kelurahan Sawunggaling, Wonokromo. Kegiatan dilaksanakan menggunakan pendekatan Participatory Action Research (PAR) melalui tiga tahap, yaitu sosialisasi, pelatihan, dan pendampingan. Selama kegiatan, UMKM memperoleh edukasi mengenai branding digital berbasis AI serta pengelolaan keuangan menggunakan aplikasi seperti ChatGPT, Canva AI, dan BukuWarung. Pelaksanaan kegiatan menunjukkan peningkatan kemampuan UMKM dalam melakukan rebranding, termasuk penyempurnaan logo, desain produk, serta identitas merek. Hasil pendampingan bersama 17 UMKM menunjukkan bahwa tingkat pemahaman peserta mencapai sekitar 65%. Selain itu, UMKM mulai aktif memanfaatkan media digital untuk promosi, membuka toko daring, serta menyusun strategi pemasaran sederhana secara lebih terarah dan profesional. Program ini memberikan kontribusi nyata terhadap peningkatan kapasitas digital dan keuangan UMKM sehingga mampu mendukung keberlanjutan usaha mereka.
Evaluasi Pengawasan oleh Bawaslu Sidoarjo: Penertiban Alat Peraga Kampanye dan Bahan Kampanye Pada Pilkada Kabupaten Sidoarjo 2024 Imawan, Rifanda
Saraq Opat: Jurnal Administrasi Publik Vol 8 No 1 (2026): Januari:Saraq Opat: Jurnal Administrasi Publik
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/saraqopat.v8i1.1356

Abstract

Election supervision is the responsibility of the Election Supervisory Board (Bawaslu) in accordance with Law Number 22 of 2007, including the supervision of Campaign Props (APK) and Campaign Materials (BK) to ensure compliance with the provisions of KPU Regulation Number 15 of 2023. However, the large number of violations related to the installation of APK and BK in Sidoarjo Regency, reaching 1,796 violation points, indicates weak compliance by election participants with regulations, as well as the limited authority of Bawaslu in taking direct enforcement actions. The purpose of this research is to evaluate the supervision carried out by the Sidoarjo Regency Election Supervisory Board in regulating Campaign Props (APK) and Campaign Materials (BK) during the 2024 Sidoarjo Regional Head Election (Pilkada), in accordance with the provisions of KPU Regulation Number 15 of 2023. This study uses a descriptive qualitative approach with the policy evaluation theory by Bridgman and Davis, which includes four indicators: input, process, outputs, and outcomes. The theory provides a comprehensive evaluation of Bawaslu Sidoarjo’s supervision of compliance with APK and BK regulations in the 2024 Pilkada, from policy design and implementation to its impact. Data were obtained through interviews with the Chairperson of Bawaslu Sidoarjo and documentation of campaign violations. The results show that although Bawaslu Sidoarjo has made various supervisory efforts, the success of enforcement is still hindered by its limited authority to impose direct sanctions. This study recommends the need to strengthen Bawaslu’s authority through regulatory revisions and the provision of direct sanctioning powers, enhance inter-agency synergy, and empower the role of the public and media in participatory supervision to reduce campaign violations in future elections.