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All Journal Jurnal Ekonomi Syariah Pelita Bangsa
Harahap, Annisa Oktavia
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Religion Education

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Pengaruh Kemudahan Penggunaan Dan Kualitas Sistem Byond BSI Terhadap Kepuasan Nasabah Harahap, Annisa Oktavia; Rahmadani; Supaino; Zulhendry; Ermyna Seri
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 10 No. 02 (2025): JESPB Edisi Oktober 2025
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v10i02.2957

Abstract

This study aims to analyze the effect of ease of use and system quality on customer satisfaction, with respondents being Muslim students of Politeknik Negeri Medan. The research employs a quantitative approach using survey techniques. Data were collected through a Likert-scale questionnaire distributed to 100 respondents and analyzed using multiple linear regression with the assistance of SPSS version 26. The results show that, partially, the ease of use variable does not have a significant effect on customer satisfaction. Conversely, system quality has a positive and significant effect on satisfaction. Simultaneously, ease of use and system quality also have a positive and significant influence on customer satisfaction. The coefficient of determination (R²) value of 0.500 indicates that 50% of the variation in customer satisfaction can be explained by the two independent variables. The conclusion of this study emphasizes the importance of system quality in enhancing customer satisfaction with Islamic digital banking applications. These findings align with the Technology Acceptance Model (TAM) approach and the principles of Maqashid Sharia.
Co-Authors Ermyna Seri Rahmadani Rahmadani Supaino Zulhendry