<![CDATA[This study aims to determine the impact of service quality, innovation, tourist image, and tourist attraction on the revisit intention of visitors to Gunung Kemukus, Sragen, Central Java. A quantitative method was used in this study, with a purposive sampling technique to select 200 tourists who met specific criteria. Data collection was conducted through closed-ended questionnaires and documentation, while data analysis was performed using multiple linear regression. The results of the study indicate that service quality has a significant effect on the tourist attraction at Gunung Kemukus. This is evidenced by a t-value greater than the t-table (3.397 > 2.042) and a significance value smaller than 0.05 (0.000 < 0.05), with a positive regression coefficient of 0.354. This means that the better the service quality, the higher the tourist attraction. Innovation also has a significant impact on tourist attractions at Gunung Kemukus. The t-value is greater than the t-table (3.329 > 2.042), the significance value of 0.003 < 0.05, and a positive regression coefficient of 0.465 show that the innovation implemented by the management can enhance the tourist attraction of the site. Furthermore, the tourist image has a significant effect on tourist attraction, with a t-value greater than the t-table (3.806 > 2.042), significance value of 0.000 < 0.05, and a positive regression coefficient of 0.235. This indicates that a positive image of the tourist destination can increase its tourist attraction.]]>
