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Manajemen Pengambilan Keputusan Berbasis AHP-SAW dalam Evaluasi Efektivitas Program Makan Bergizi Gratis Pada Anak Usia Sekolah Maryani, Maryani; Suhartini; Bayu Aditya Syahputra; Aldalia
MBIA Vol. 24 No. 2 (2025): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/n3wtad60

Abstract

The development of nutrition program implementation has increased the need for systematic evaluation, particularly regarding the free nutritious meal program. Although the program provides substantial benefits, it also presents various evaluation challenges that may affect policy effectiveness. This study aims to analyze the influence of the implementation of the AHP method, the implementation of the SAW method, weight gain evaluation, height gain evaluation, BMI gain evaluation, attendance improvement evaluation, and nutritional intake improvement evaluation on the effectiveness of the free nutritious meal program for school-age children using a Decision Support System based on the Analytical Hierarchy Process (AHP) and Simple Additive Weighting (SAW). The study population consists of school-age children (6–18 years old) participating in the nutrition program. Sample selection was carried out using purposive sampling with longitudinal data from the National Health and Nutrition Examination Survey (NHANES) 2013–2014, resulting in 2,539 respondents with complete data. The analytical methods used include AHP for determining criteria weights, SAW for scoring program effectiveness, Consistency Ratio analysis for testing AHP matrix consistency, and hypothesis testing using t-test and F-test with IBM SPSS version 26.0 and Python. The results indicate that the AHP matrix demonstrates excellent consistency, with a Consistency Ratio (CR) of 0.0153, suggesting high reliability in expert assessments. The weighted criteria obtained were: weight gain (41.6%), height gain (26.2%), BMI gain (16.1%), attendance improvement (9.9%), and nutritional intake improvement (6.2%). The evaluation results categorized 69.1% of students as “less effective,” 30.0% as “moderately effective,” and only 0.6% as “effective.” Although all indicators showed positive improvements (weight +5.06 kg, height +6.07 cm, BMI +0.42, attendance +12.22%, nutritional intake +311 kcal), the overall program effectiveness still needs improvement. Hypothesis testing shows that all seven independent variables have a significant partial effect on program effectiveness (t-test, p < 0.05), and collectively, the variables significantly affect program effectiveness (F-test = 543.287, p < 0.05). The implications of these findings can serve as a reference for program implementers to enhance nutritional interventions, health monitoring, and evaluation strategies to improve program outcomes for school-age children.   Keywords: Program Evaluation, Decision Support System, AHP-SAW, Free Nutritious Meal, Child Health   Abstrak Perkembangan implementasi program gizi mendorong meningkatnya kebutuhan evaluasi sistematis, terutama untuk program makan bergizi gratis. Kemudahan yang ditawarkan program ini diiringi dengan berbagai tantangan evaluasi yang dapat memengaruhi efektivitas kebijakan. Penelitian ini bertujuan untuk menganalisis pengaruh implementasi metode AHP, implementasi metode SAW, evaluasi peningkatan berat badan, evaluasi peningkatan tinggi badan, evaluasi peningkatan BMI, evaluasi peningkatan kehadiran, dan evaluasi peningkatan asupan nutrisi terhadap efektivitas program makan bergizi gratis pada anak usia sekolah dengan menggunakan Sistem Pendukung Keputusan berbasis Analytical Hierarchy Process (AHP) dan Simple Additive Weighting (SAW). Populasi dalam penelitian ini adalah anak usia sekolah (6-18 tahun) yang mengikuti program nutrisi. Pemilihan sampel dilakukan menggunakan teknik purposive sampling dengan data longitudinal dari National Health and Nutrition Examination Survey (NHANES) 2013-2014, menghasilkan 2.539 responden dengan data lengkap. Teknik analisis data meliputi AHP untuk pembobotan kriteria, SAW untuk scoring efektivitas, uji konsistensi menggunakan Consistency Ratio, dan pengujian hipotesis menggunakan uji t dan uji F dengan bantuan perangkat lunak IBM SPSS versi 26.0 dan pemrograman Python. Hasil studi ini menunjukkan matriks AHP mencapai konsistensi excellent dengan Consistency Ratio (CR) sebesar 0.0153, mengindikasikan keandalan tinggi dalam expert judgment. Bobot kriteria yang diperoleh adalah: peningkatan berat badan (41.6%), peningkatan tinggi badan (26.2%), peningkatan BMI (16.1%), peningkatan kehadiran (9.9%), dan peningkatan asupan nutrisi (6.2%). Hasil evaluasi menunjukkan 69.1% siswa berkategori "kurang efektif", 30.0% "cukup efektif", dan hanya 0.6% "efektif". Meskipun terdapat peningkatan positif pada semua indikator (berat badan +5.06 kg, tinggi badan +6.07 cm, BMI +0.42, kehadiran +12.22%, asupan nutrisi +311 kkal), efektivitas program secara keseluruhan masih perlu ditingkatkan. Hasil pengujian hipotesis menunjukkan bahwa ketujuh variabel independen berpengaruh signifikan secara parsial terhadap efektivitas program (uji t: p < 0.05), dan secara simultan seluruh variabel berpengaruh signifikan terhadap efektivitas program (uji F = 543.287, p = 0.000 < 0.05). Implikasi dari temuan ini dapat menjadi dasar bagi implementer program dalam meningkatkan intervensi nutrisi, monitoring kesehatan, serta strategi evaluasi yang lebih efektif guna meningkatkan efektivitas program di kalangan anak usia sekolah.   Kata kunci: Evaluasi Program, Sistem Pendukung Keputusan, AHP-SAW, Makan Bergizi Gratis, Kesehatan Anak
Pengaruh Content Marketing dan Affliate Marketing terhadap Minat Beli Fashion pada Media Sosial Tiktok: (Studi Kasus Genersi Z di Kota Prabumulih) Bayu Aditya Syahputra; Nurmayanti Nurmayanti; Phinton Panglipur
Jurnal Bisnis Inovatif dan Digital Vol. 3 No. 3 (2026): Juli: Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v3i3.1367

Abstract

The rapid development of social media, particularly TikTok, has significantly transformed the consumption behavior of Generation Z and encouraged businesses to use the platform as a strategic digital marketing medium for fashion products in Prabumulih City. This study aims to examine the influence of content marketing and affiliate marketing on the purchase intention of Generation Z TikTok users toward fashion products. The research applied a quantitative approach with descriptive and associative methods. Respondents were selected through purposive sampling based on the criterion that they were members of Generation Z who actively used TikTok. Data were collected using a questionnaire measured with a Likert scale and analyzed to determine the relationship between the research variables. The results show that content marketing and affiliate marketing both have positive effects on purchase intention, with affiliate marketing demonstrating a more dominant influence than content marketing. Together, the two variables explain 56.9% of the variation in purchase intention, while the remaining 43.1% is influenced by other factors outside the research model. These findings confirm that optimizing TikTok-based content marketing and affiliate marketing strategies can effectively increase the purchase intention of fashion products among Generation Z.