Wahyuni, Andi Ruhul
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FUNGSI BAHASA DALAM RUANG DIGITAL: ANALISIS SOSIOPRAGMATIK PADA PLATFROM TIKTOK Wahyuni, Andi Ruhul; Saleh, Muhammad
Manifestasi: Jurnal Pendidikan dan Pengajaran Vol 5, No 3 (2025): NOVEMBER
Publisher : Manifestasi: Jurnal Pendidikan dan Pengajaran

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Abstract

This study aims to analyze the functions of language in digital spaces by examining communication patterns among TikTok users from a sociopragmatic perspective. As a short-video platform, TikTok presents unique interaction characteristics, including informal language, code-mixing, humor, and distinct politeness strategies compared to face-to-face communication. Using a qualitative content analysis approach, this research investigates comments, captions, and other interactive features in viral videos. The findings reveal that language on TikTok functions not only as a communication tool but also as a medium for shaping identity, social intimacy, cultural resistance, and meaning negotiation. These phenomena show that digital language dynamics reflect broader social and cultural changes in contemporary society